MARKETING DIRECTOR
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
MARKETING DIRECTOR (RETAIL)
(Commercial & Retail Real Estate)
Position Purpose
The Marketing Director (Retail) is responsible for developing and executing integrated marketing strategies for commercial and retail real estate projects (shopping malls retail complexes) with a strong focus on footfall growth tenant performance brand value and leasing support.
Key Responsibilities
1. Marketing Strategy & Brand Management
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Develop and implement mid- and long-term marketing strategies aligned with overall business objectives.
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Define maintain and enhance the brand positioning of retail projects ensuring a strong customer-centric identity.
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Develop annual and quarterly marketing plans including budgeting KPI setting and performance tracking.
2. Footfall-Driven & Tenant Marketing
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Lead marketing initiatives aimed at increasing foot traffic dwell time and repeat visits.
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Work closely with the Leasing team to support tenant acquisition and retention.
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Design and execute tenant co-marketing programs seasonal campaigns and in-mall activations.
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Provide strategic marketing guidance to tenants to enhance sales performance and brand visibility.
3. CRM Loyalty & Data-Driven Retail
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Build and manage CRM and Loyalty programs to capture customer data and insights.
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Leverage data analytics to drive personalized marketing customer engagement and campaign optimization.
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Monitor and analyze key metrics such as footfall conversion rate customer retention and marketing ROI.
4. Omnichannel / Phygital Marketing
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Lead omnichannel and phygital marketing strategies integrating online and offline customer touchpoints.
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Oversee digital marketing channels including Social Media Website Email Marketing SEO/SEM and Paid Media.
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Optimize digital campaigns to drive brand awareness engagement and mall visitation.
5. Events PR & Communications
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Conceptualize and manage mall-wide events and promotional activities to attract diverse audiences.
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Oversee event execution from ideation to implementation ensuring alignment with brand standards and budgets.
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Develop and manage relationships with media PR agencies and influencers.
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Act as the brand spokesperson at events conferences and media engagements when required.
6. Budget & Team Management
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Manage the marketing budget ensuring effective and efficient allocation of resources.
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Track and report on the ROI of marketing initiatives and adjust strategies accordingly.
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Lead mentor and develop the marketing team fostering a high-performance and innovative culture.
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Recruit train and develop marketing talent to support business growth.
Qualifications
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Bachelors degree in Marketing Business or a related field (Masters degree preferred).
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Minimum 15 years of marketing experience preferably in Retail Commercial Real Estate or Shopping Mall development.
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At least 35 years in a senior leadership role.
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Proven track record in footfall-driven marketing tenant marketing and retail campaign execution.
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Strong knowledge of CRM Loyalty programs data analytics and digital marketing.
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Solid understanding of omnichannel / phygital retail concepts.
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Excellent leadership communication and project management skills.
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Ability to collaborate effectively with cross-functional teams in a fast-paced environment.
Compensation & Benefits
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Salary: Negotiable based on experience and qualifications.
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Bonus and benefits in accordance with company policy and applicable labor regulations.
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
