Senior Digital Marketing Specialist

Trusting Social is an AI Fintech pioneer thats revolutionizing credit access in emerging markets. Our mission is Advancing AI to Meet the Financial Needs of Everyday Consumers with Empathy. Weve assessed over 1 billion consumers across four countries and were on a mission to provide 100 million credit lines using the power of AI and Big Data.

Were looking for a Senior Digital Marketing Specialist to join Trusting Social a leading fintech powering credit access for millions across Southeast will help build and scale digital marketing performance for Trusting Social and its banking/financial partners products including credit cards and cash loans.

This role is ideal for someone whos hands-on with performance marketing but also strategic enough to design systems workflows and analytics foundations for future growth.
Youll be the key marketing driver in a lean data-driven team working directly with Product Growth and Data teams to deliver measurable business results.

What Youll Do

1. Campaign Strategy & Execution

• Develop and manage digital marketing campaigns across Facebook Google TikTok and other digital channels to drive leads and conversions for credit card and loan products.
• Plan media budgets set campaign objectives and define audience targeting for maximum performance.
• Collaborate with Product Content and Design teams to create effective ads and landing pages that match customer intent.
• Execute campaigns end-to-end: from setup and creative deployment to ongoing optimization of ads bids and landing pages.
• Run A/B tests to improve creatives messaging and conversion funnels.

2. Performance Optimization & Growth

• Set up and manage tracking and analytics tools including Facebook Pixel Conversion API Google Tag Manager and Google Analytics 4 (GA4) to ensure accurate data and attribution.
• Monitor and report on key performance metrics (CPA CR COA etc.) providing actionable insights for campaign improvements.
• Identify insights and translate data into actionable improvements across campaigns and channels
• Continuously test and optimize campaigns to improve ROI and cost efficiency
• Perform SEO planning and execution including keyword research on-page optimization and link-building strategies to boost organic visibility and support long-term lead generation.
• Identify and scale growth opportunities across both paid and organic channels through data-driven experimentation.

What Were Looking For

• Bachelors degree in Marketing Business Communications or a related field.
• Minimum 5 years of hands-on experience in digital performance marketing with a strong focus on finance banking or fintech industries.
• Proven success in managing and optimizing large-scale ad budgets.
• Strong expertise in Facebook Ads Manager Google Ads TikTok Ads and other performance tools.
• In-depth understanding of tracking and analytics systems (GTM GA4 Conversion API etc.).
• Experience in SEO strategy and implementation is a plus
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent project management and communication skills.
• Self-driven detail-oriented and capable of working independently in a fast-paced environment.