Social Performance Intern

Social Content Promotion

• Paid Social Execution: Set up and manage promotion campaigns on platforms like Facebook Google and TikTok to maximize the reach and engagement of our brand content (videos posts and vertical-specific campaigns).

• Livestream Boosting: Execute real-time digital ads to drive high-quality traffic into livestream sessions. Your goal is to hit the target concurrent viewership and successfully navigate users to the Chợ Tốt app for deeper engagement.

• Vertical Support: Coordinate digital promotion strategies for all 4 verticals: Xe (Vehicles) Nhà (Property) Việc Làm (Jobs) and Đồ đã qua sử dụng (Goods).

Internal Communications Coordination

• In-app Operations: Operate internal tools to schedule Push Notifications In-app Messages and Display Banners. You ensure our internal audience is always aware of the hottest brand activities and Marketing campaigns.

• Omni-channel Sync: Ensure that the content being promoted on social media is perfectly synchronized with our in-app messaging for a seamless user experience.

• Segment Targeting: Apply data logic to select the right user groups for each message ensuring the right content reaches the right eyes at the right time.

Channel Exploration & Logistics

• Growth Research: Proactively explore and test new digital ways/platforms to reach users for brand activities and marketing campaigns.

• Operational Setup: Support the setup of campaign entry points within the app (banners icons) and ensure all tracking links (UTM/Deep-links) are working perfectly.

• Cross-team Alignment: Work closely with the Content and Production teams to ensure digital promotion is perfectly aligned with the overall campaign timeline.

Performance Tracking & Analysis

• Full-Funnel Monitoring: Track top-funnel metrics (Reach Viewership Engagement Rates) and mid-funnel metrics (App traffic CTR) that directly impact the brands health.

• The Rationale Report: Compile data into clear logical reports. You must explain the Why behind the numbers: Why did a specific ad or push note succeed or fail

• Optimization Loop: Provide data-based suggestions to the Content teams to improve the performance of future assets.

Qualifications :

REQUIREMENT

• Academic Background: Currently a student in Marketing Business Data Science Economics or a related field.

• Proven Social Impact: If you have a proven record of managing social media pages running small-scale ads or growing a community (even for a university club) we want to see it! Show us your portfolio or specific case studies.

• Analytical Thinking: You are comfortable with numbers and spreadsheets. You dont just see a 1.5% Click-through Rate - you immediately ask why its 1.5% and how we can push it to 2.0%.

• Data-Driven Mindset: You make decisions based on evidence not feelings. You use data to justify your Rationale when explaining why a campaign succeeded or failed.

• Technical Savviness: You are a fast learner when it comes to tools. Whether its Facebook Ads Manager Google Analytics or an internal CRM system you can navigate dashboards and technical backends with ease.

• Result-Oriented: You have a strong focus on hitting targets (Reach Views Engagement). You dont just set and forget; you monitor adjust and optimize until the goal is met.

• Attention to Detail: You understand that one extra zero in a budget or a wrong deep-link can ruin a campaign. You double-check everything before hitting Send or Publish.

• The Channel Hunter Curiosity: You are the first to notice a new TikTok ad format a change in the Instagram algorithm or a new way to reach users on Zalo.

• Communication Skills: You are the bridge so you can explain complex digital metrics in simple terms to the Creative team and coordinate effectively with the Production team.

BENEFIT

• Hands-on experience with real impact: Youll learn the A-to-Z of how a massive platform operates.

• Creative freedom with support: Own your ideas and get feedback and mentorship from experienced team members across brand design and media.

• A dynamic learning environment: Work with a full-stack team involved in creative strategy and campaign execution gaining exposure across marketing.

• Strong mentorship: Collaborate closely with experienced mentors who will guide you refine your creative approach and offer valuable feedback to accelerate your growth.

• Fast personal growth: Learn how to balance creativity with data storytelling with branding and experimentation with results.

• A work culture built on FRUIT values: Fast Growth Responsibility User-first Integrity and Team we live by these values.

• A comfy modern office setup: Where collaboration and creativity thrive in a relaxed welcoming atmosphere (and yes we laugh a lot).

Additional Information :

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application otherwise we might meet when another chance arises.

By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement. 

Remote Work :

No

Employment Type :

Intern