Marketing Manager

Marketing Strategy & Planning

• Develop and execute monthly quarterly and annual marketing plans aligned with sales and business targets.

• Manage marketing budgets and allocate spends across digital retail and local marketing channels.

• Create and maintain a structured marketing calendar covering festivals weddings launches and promotions.

Digital & Performance Marketing

• Plan and manage performance marketing campaigns across Meta Google YouTube and relevant marketplaces.

• Drive lead generation website traffic WhatsApp inquiries and conversion optimization.

• Coordinate with internal teams or external agencies for creatives ad copies landing pages and campaign execution.

• Monitor and optimize key metrics such as CPL CAC ROAS conversion rates and customer acquisition cost.

Retail & Local Store Marketing

• Plan and execute store-level and hyperlocal marketing initiatives to drive footfalls.

• Support new store launches with localized marketing plans and promotional activities.

• Manage offline marketing activities including hoardings pamphlets society activations mall promotions and partnerships.

Campaigns Promotions & Offers

• Execute sales-driven marketing campaigns during festivals and key buying seasons (Akshaya Tritiya Diwali Gudi Padwa weddings etc.).

• Design and roll out limited-period offers gold rate promotions exchange schemes and tactical campaigns.

• Ensure timely execution and clear communication of campaigns across all channels.

Customer Acquisition & Retention

• Develop strategies to acquire new customers and improve repeat purchase rates.

• Manage CRM initiatives including WhatsApp SMS email marketing and remarketing campaigns.

• Support loyalty programs referral initiatives and customer reactivation strategies.

Performance Tracking & Reporting

• Prepare weekly and monthly marketing performance reports for management revew.

• Analyze campaign data and customer insights to improve effectiveness and efficiency.

• Work closely with sales and retail teams to ensure marketing efforts translate into revenue.

Key Performance Indicators (KPIs)

• Leads inquiries and conversions generated

• Store footfall growth

• Marketing spend vs sales contribution

• Campaign ROI and ROAS

• Customer acquisition and repeat purchase rates