Triggered Engagement Product Manager

IQVIA

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profile Job Location:

Rosemont, IL - USA

profile Monthly Salary: $ 80100 - 200200
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

Product Manager AIM XR Triggers

The Product Manager for AIM XR Triggers will lead strategy development and delivery of activation products leveraging AIM XR dataincluding triggered email programmatic activations CRM field alerts and emerging multichannel trigger-based use cases. This role combines product management digital marketing and customer-facing strategy to expand how AIM XR data is activated across client channels.

You will work closely with the AIM XR Product Manager and delivery teams to launch new triggered programs develop roadmap items for growth and renew existing clients. You will drive the evolution of programs into multichannel journeys spanning email social and programmatic advertising. As the SME for AIM XR Triggers and related products you will guide adoption across Pharma Provider Publisher and IQVIA business lines.

Responsibilities

  • Serve as the Subject Matter Expert (SME) for AIM XR trigger-based activations across all channels.
  • Lead the end-to-end product lifecycle for AIM XR trigger products including roadmap requirements and delivery.
  • Develop strategies and campaign journeys to support adoption of triggered programs across multiple verticals.
  • Identify and scope new activation use cases; drive adoption of AIM XR triggered advertising and multichannel triggers.
  • Manage ATE reporting requirements and deliver monthly performance updates for brands.
  • Partner with engineering data science delivery and marketing teams to ensure successful launches and continuous enhancement.
  • Drive product innovation to support digital media and CRM integration for AIM XR triggers.
  • Contribute to the master AIM XR product roadmap and cross-functional planning.
  • Co-create and deliver AIM Triggered Email sales enablement and training materials.
  • Train GTM partners (Sales Account Management Operations) on AIM XR Triggered products.
  • Advocate for resources and investments required to scale the trigger-based product portfolio.

Qualifications

  • 2-3 years of product management experience
  • 1 year experience in digital marketing or product strategy
  • Hands-on experience building and launching digital products; strong understanding of data-driven triggers and activation workflows
  • Experience with CRM ad tech email marketing programmatic media or cross-channel activation
  • Healthcare or life sciences experience strongly preferred
  • Familiarity with Jira Workfront Aha! and modern product development processes
  • Strong communication stakeholder alignment and cross-functional leadership skills
  • Ability to influence without authority and advocate for needed resources
  • GenAI familiarity is an asset
  • Thrives in a collaborative close-knit team environment

IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. potential base pay range for this role when annualized is $80100.00 - $200200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.


Required Experience:

IC

Product Manager AIM XR TriggersThe Product Manager for AIM XR Triggers will lead strategy development and delivery of activation products leveraging AIM XR dataincluding triggered email programmatic activations CRM field alerts and emerging multichannel trigger-based use cases. This role combines pr...
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Key Skills

  • Business Development
  • Employee Orientation
  • Public Health
  • Account Management
  • VersionOne
  • Conflict Management
  • Project Management
  • Relationship Management
  • Team Management
  • Customer relationship management
  • Human Resources
  • Public Speaking

About Company

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IQVIA is the Human Data Science Company™. We are inspired by the industry we serve and provide solutions that enable life sciences companies to innovate with confidence, maximize opportunities and ultimately drive human health outcomes forward. Our approach is Human Data Science – a d ... View more

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