Key Account Manager (B2C)

Job Description

Role : Key Account Manager (B2C)

Designation : Manager

Function: Sales

Department : Domestic Sales

Location: Govandi Mumbai

Reporting to National Business Manager

Job Grade : L5 B

Role Objective : We are seeking a results-driven Key Account Manager (B2C) to manage and grow

relationships with our major B2C accounts. The ideal candidate will be responsible for developing strategic partnerships driving sales growth and ensuring seamless account management for key clients in the pharmaceutical sector.

Tasks And Responsibilities

Market Intelligence & Reporting

Track competitor activities pricing strategies and market developments to refine business approaches.

Provide regular reports and insights on account performance sales trends and opportunities.

Collaborate with cross-functional teams to drive strategic initiatives.

Create Insights for business using data centricity and key trends.

Account Management & Business Development

Develop and maintain strong relationships with B2C accounts.( Organized Retail chains including e

pharmacies Organized Retail chain National & Regional & Omni players)

JBP with channel partners including conceptualization to execution.

Completing MoU with all channel partners.

Drive business growth by identifying and leveraging new opportunities within existing accounts.

Ensure speedy new product launch & availability across B2C accounts in targeted geographies.

Negotiate long-term agreements and annual business plans with key clients.

E2E accountability for growing sales with account right from PO generation supply chain coordination timely product availability as well as tracking POD and on time payment.

Sales & Revenue Growth

Achieve assigned sales targets and profitability goals for key accounts in line with brand objectives.

Monitor and analyze sales performance market trends and competitive activities to optimize strategies.

Work closely with internal teams (marketing supply chain regulatory) to align business objectives and deliver value-added solutions to customers.

Customer Relationship Management

Act as the primary point of contact for key accounts ensuring high levels of customer satisfaction and engagement.

Develop and execute Joint Business Plans (JBP) with customers to enhance partnerships.

Address client concerns and resolve issues in a timely manner.

People and Culture

Promote and embody the company

Promote fairness transparency and an unbiased approach in team management

Drive recruitment and induction to ensure job fit and culture fit candidates are onboarded within timelines

Resolve people issues and conflicts provide guidance to achieve harmonious and productive work environment

Develop a high-performance culture through periodic reviews coaching mentorship and talent development initiatives

Cultivate adaptability within the team to navigate market and organisational changes effectively

Foster team collaboration and encourage cross-functional coordination to achieve shared goals

Facilitate interactions with HCPs and Key Opinion Leaders to strengthen relationships and generate valuable insights and returns for the organisation.

Preferred Candidate :

Education: Bachelor’s degree in Business Pharmacy Science or a related field (MBA preferred).

Professional & relevant experience: 5 years of experience in key account management sales or business development in the pharmaceutical or healthcare industry.

Industry Knowledge: Strong understanding of the pharma supply chain distribution models and regulatory landscape.

Excellent negotiation communication and relationship-building skills.

Analytical Ability: Proficiency in data analysis sales forecasting and strategic planning.

Comfortable using Google Applications sales analytics tools and Microsoft Office.

Prior experience handling large pharmacy chains hospital networks or institutional accounts.

Knowledge of market dynamics in prescription and generic drug segments.

Exposure to trade marketing and category management strategies in pharma retail.

Required Skills:

Key Account Manager B2C