Social Media Marketing Specialist

Pune - India

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

We are seeking a Social Media Marketing Specialist to manage and grow our brand presence across online platforms. This role focuses on creating engaging content executing campaigns and analyzing performance to drive brand growth.

Key Responsibilities:

Develop and execute social media strategies for Instagram Facebook LinkedIn X YouTube and other channels
Plan and maintain content calendars and publishing schedules
Respond to comments messages and engage with the online community
Measure social media performance and generate reports for insights
Work with content design and marketing teams to align campaigns and creatives
Utilize social media management and analytics tools effectively
Keep up-to-date with social trends platform algorithms and industry best practices

Requirements

Bachelors degree in Marketing Communications or related field
36 years of experience in social media management or digital marketing roles
Expertise in social media platforms content creation and analytics
Proficiency in social media management tools like Meta Business Suite Hoot-suite etc.
Strong communication creativity and multitasking skills
Ability to manage campaigns across multiple platforms

Benefits

Performance-based incentives
Professional development opportunities
Career growth and advancement

Required Skills:

Experience & Expertise : 34 years of hands-on experience managing social media strategy content and analytics. Deep understanding of Instagram Facebook LinkedIn YouTube and (Twitter) including algorithms analytics and ads. Proficiency in tools such as Zoho Social or Vista Social. Strong scriptwriting and storytelling skills for short and long-form content. Proven ability to plan and execute shoots with production teams. Familiarity with AI tools like ChatGPT Perplexity and Gemini for ideation and research. Proficiency in Canva Adobe Express and mobile editing tools like CapCut and InShot. Knowledge of paid promotions and social listening tools (preferred). Strong ability to analyse metrics and convert data into practical insights. Excellent copywriting and editing skills suitable for different platforms. Consistent ability to maintain brand voice and visual identity. Strong organisational skills for managing multiple brands and calendars. Collaborative mindset to work closely with design content strategy and client teams. Software & Tool Proficiency : Scheduling & Analytics: Zoho Social Vista Social Meta Business Suite Not Just Analytics AI Tools: ChatGPT Perplexity Gemini Design & Video: Canva Adobe Express CapCut InShot Additional Tools: Google Analytics Bitly Meta Ads Manager LinkedIn Campaign Manager Reporting & Collaboration : Prepare and present monthly and quarterly performance reports. Collaborate with design content and strategy teams to maintain brand coherence. Provide data-backed recommendations to improve campaign outcomes and audience growth.

Key Responsibilities:

Develop and execute social media strategies for Instagram Facebook LinkedIn X YouTube and other channels
Plan and maintain content calendars and publishing schedules
Respond to comments messages and engage with the online community
Measure social media performance and generate reports for insights
Work with content design and marketing teams to align campaigns and creatives
Utilize social media management and analytics tools effectively
Keep up-to-date with social trends platform algorithms and industry best practices

Requirements

Bachelors degree in Marketing Communications or related field
36 years of experience in social media management or digital marketing roles
Expertise in social media platforms content creation and analytics
Proficiency in social media management tools like Meta Business Suite Hoot-suite etc.
Strong communication creativity and multitasking skills
Ability to manage campaigns across multiple platforms