Contract-Director of Integrated Strategy & Customer Experience

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia Title: Independent Contractor 

Project Title: Director of Integrated Strategy & Customer Experience

Project Length: 01/31 through 12/31/2026 (contracted quarterly)

Project Hours Estimated: 16 hrs per week

Fixed Fee Range: $149-$159 per hour

Location: New York NY or Remote

Sia Experience is seeking a Director of Integrated Strategy & Customer Experience Freelancer to shape how brands connect with people across their full ecosystemand to ensure those connections drive clear measurable impact. This role is for a strategic leader who thinks deeply about human behavioraudience mindsets motivations emotional drivers and the moments that influence decision-makingand knows how to translate those insights into cohesive brand communications and experience strategies that are informed by both qualitative insight and performance data.

You will define the strategic foundation that unifies how a brand shows up across creative communications content and experience touchpoints. The goal is to ensure the ecosystem reflects what customers actually need care about and respond towhile clearly defining what success looks like and enabling teams to measure learn and optimize over time. Youll partner closely with Creative Growth Analytics and Client Leadershipworking in active collaboration with analytics teams to define KPIs interpret performance signals and translate insight into strategic refinementguiding multidisciplinary teams with clarity insight and a compelling point of view to architect experiences that feel relevant resonant and purposeful.

Your Impact

• Shape audience-led strategies that clarify how brands build meaningful lasting relationships with people and how those relationships translate into measurable outcomes.
• Establish a unified experience and narrative architecture that aligns brand storytelling communications customer journeys and success metrics.
• Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.
• Help clients reframe challenges identify growth opportunities and connect strategy to outcomes across brand engagement and conversion.
• Contribute to the evolution of SiaXs strategic POV by strengthening how insight experience design and measurement work together in an integrated offering.

What Success Looks Like

Audience Insight & Behavioral Understanding

• The team rallies around a clear shared understanding of who the audience is what they care about and why they behave the way they dosupported by research and behavioral data.
• Strategy consistently starts from human truth and is reinforced by performance signals resulting in work that feels intuitive relevant and grounded.
• Client conversations evolve from surface-level tactics to deeper discussions about motivation mindset moments that matter and how effectiveness is measured.

Experience & Narrative Architecture

• The brand shows up as a cohesive intentional ecosystemnot disconnected campaigns or channelswith clarity on how success is defined across the customer journey.
• Stories evolve naturally across touchpoints with each interaction reinforcing a clear emotional and functional value exchange that can be evaluated over time.
• Teams can clearly articulate how individual ideas ladder to a broader narrative and experience vision and how impact is assessed and optimized.

Strategic Leadership & Creative Enablement

• Creative teams feel inspired focused and well-armedbriefs unlock better thinking while clearly defining objectives success criteria and learning agendas.
• Creative work reflects strong audience insight strategic intent and a clear understanding of what outcomes the work is meant to influence.
• Strategy is seen as a catalyst for great creative and smarter decision-making elevating both ambition and effectiveness.

Cross-Disciplinary Orchestration

• Strategy acts as connective tissue across Creative Growth Analytics and Client teamsaligning vision execution and performance measurement.
• Planning feels intentional and customer-led with shared priorities and a common understanding of what success looks like.
• Teams understand not just what they are doing and whybut how progress will be measured and learned from.

Client Partnership & Business Impact

• Clients view you as a trusted strategic partner who helps them see their business and customers more clearly and make more informed decisions.
• Strategic thinking drives longer-term relationships deeper scope and more meaningful influence by connecting insight experience and results.
• Your work contributes to stronger client outcomes and reinforces SiaXs reputation for insight-led integrated strategy with measurable impact.

Qualifications :

• 712 years of strategy experience within a full-service advertising agency or integrated creative consultancy spanning integrated strategy brand strategy communications planning experience strategy or a closely related audience-centric discipline.
• Proven track record leading strategy for complex multi-channel brand ecosystemswhere storytelling behavior communications experience design and collaboration with analytics teams must work together seamlessly.
• Experience guiding multidisciplinary teams (creative media/growth analytics CX account leadership) through a unified strategic vision from insight to execution.
• History of shaping strategic foundations that scale across campaigns platforms and customer journeysnot one-off initiatives.

Skills

• Exceptional insight development paired with the ability to partner with analytics teams to define success metrics and interpret performance data.
• Strong narrative thinker who distills complexity into clarity and builds frameworks teams can rally behind.
• Skilled at guiding creative and experience development through a customer psychology and journey-led lens while maintaining accountability to outcomes.
• Confident presenting to senior clients and shaping how they think about their brands role in peoples lives and business performance.

Mindset

• Human-centered curious empathetic and pattern-oriented.
• Highly collaborative and comfortable navigating multiple inputs stakeholders and data sources.
• Balances strategic rigor with creative intuition.
• Energized by ambiguity vision-setting and elevating the work of teams through insight and learning.

Additional Information :

Diversity Equity Inclusion & Belonging 

At Sia we believe in fostering a diverse equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.  

Sia is an equal opportunity employer. All aspects of employment including hiring promotion remuneration or discipline are based solely on performance competence conduct or business needs. 

Office Workplace Guidelines  

Sia is committed to providing a flexible workplace environment that supports client business and market needs. Consultants located in our primary market office locationsNew York City Charlotte Seattle and San Franciscoare expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets we can offer more flexible in-person requirements in accordance with your location. 

Work Authorization & Sponsorship 

At this time Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e. H1-B visa F-1 visa (OPT) TN visa or any other non-immigrant status).

Remote Work :

No

Employment Type :

Contract