Open Jobs Director, Digital Strategic Expansion & Growth Initiatives

At Sephora beauty is about feeling seen valued and empowered individually and collectively. It is connecting deeply with others celebrating diversity and inclusivity unlocking your potential and making a difference every day. Together we belong to something beautiful.

Sephora SEAs omni channel business spans over 8 countries (Australia India Indonesia Malaysia New Zealand the Philippines Singapore and Thailand) with 100 stores and boasts some global flagships such as ION and Raffles City in Singapore F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e. Click and collect and marketplace).

Director Digital Strategic Expansion & Growth Initiatives

The Director Digital Strategic Expansion & Growth Initiatives is a senior regional leadership role responsible for identifying shaping and scaling new growth engines for Sephora SEAs digital commerce business. This role sits at the intersection of market expansion channel strategy partnerships and emerging commerce models with a mandate to unlock incremental revenue accelerate customer acquisition and strengthen Sephoras long-term digital ecosystem across the region.

This role will lead strategic initiatives that extend Sephoras reach beyond its current eCommerce footprint while building scalable business cases operating models and partnerships that can be deployed across SEA markets over time.

You will shine here if you enjoy

Philippines Digital Commerce Expansion

• Market Strategy and Business Modelling
  • Lead the full PH eCommerce business blueprint including market sizing consumer insights financial modelling competitive landscape and 3-year P&L roadmap
  • Establish KPIs across revenue traffic CAC operations and CX metrics
• Planning and Execution
  • Oversee 360 execution of the PH market expansion
  • eCommerce platform setup and ops readiness
  • Assortment merchandising content & pricing architecture
  • Local payments COD tax compliance data protections
  • Last-mile logistics delivery promise returns
  • Customer service operations and SLAs
  • Lead the cross-market program office ensuring all functions align on timelines risks and dependencies

Regional Gift Card Business Lead

• Strategic Roadmap
  • Own the SEA Gift Card long-term vision (digital physical omnichannel integration)
  • Define key strategies to triple gift card business in the next 3-5 years
• Commercial Ownership
  • Lead annual planning revenue forecasting pricing strategy and profitability modelling
  • Drive B2B and B2C growth including corporate gifting enterprise partnerships and retail integrations
• Product and Customer Experience
  • Partner with Product and Engineering to deliver a best-in-class Gift Card product
  • Improve customer experienceacross buying gifting redemption and post-purchase support
• Scale Across SEA
  • Work with country leaders to localize Gift Card adoption strategies and onboard new markets progressively

Regional Distribution and Partnerships

• Distribution and Channel
  • Assess the strategic role operating model and long-term viability of third-party platforms and emerging commerce channels across SEA. Define clear decision frameworks on which channels to enter scale optimize or exit balancing growth opportunity with brand CX and profitability considerations
• Partnership
  • Develop a scalable multi-market digital partnerships blueprint focused on driving incremental growth through
    • Payment partners (BNPL wallets cards)
    • Telcos banks other 3rd party loyalty programs
    • Lifestyle apps marketplaces super-app ecosystems
    • Beauty-tech and emerging digital players
  • Prioritize partnerships based on incremental revenue CAC efficiency and lifetime value potential
• Execution and Commercial Management
  • Lead end-to-end partnership cycle: outreach evaluation negotiation contracting measurement
  • Build scalable playbooks for co-marketing data sharing funnel optimization and retention
• Performance Management
  • Establish frameworks for partner performance reviews governance rituals and shared OKRs
  • Evaluateimpact and resource allocation across markets optimizing investments toward ROI

Leadership and Stakeholder Expectations

• Influence and align C-level and Country GMs to support expansion and partnership initiatives
• Lead cross-functional squads and external partners to deliver high-quality execution on time
• Represent Digital Commerce in leadership forums steering committees and global alignment calls

We would love to hear from you if you are/have

• 1215 years of experience in eCommerce Digital Strategy Partnerships or Business Development (beauty retail consumer tech preferred)
• Proven leadership of a market launch or P&L ownership for a digital business
• Strong understanding of
  • eCommerce operations and marketing
  • Payments ecosystem across SEA
  • Product and tech collaboration models
  • Marketplace and partnership ecosystems
• Demonstrated ability to manage large cross-functional programs with tight timelines
• Excellent communication negotiation stakeholder management and structured thinking
• Data and insight driven; comfortable with financial models forecasting and performance dashboards
• Experience working in a highly matrixed fast-paced regional environment
• Passion for digital innovation and beauty

Here you will find:

• Community in which authenticity is embraced and the strength of our differences fuels our collective spirit

• Culture of empowerment learning & growth that offers you the tools space and opportunity to learn innovate and lead

• Work that brings fulfilment from delighting clients every day to inspiring our industry at large every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment hiring training advancement or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.