Content & SEO Marketing Manager

This is your opportunity to join our team of forward-thinking change-making individuals. Operating at the intersection of health and tech youll help us shape the future of healthcare. 

Our Mission

Healthengines mission is to improve access to healthcare by helping Australians find and connect with all care providers. We strive to achieve this through Australias leading healthcare marketplace bringing together over 4 million active Australians and more than 10 thousand practitioners that are powered by our technology - and growing.

Were all patients right So its easy to get behind a mission that seeks to improve the healthcare experience for all Australians. 

The Gig

The Content & SEO Marketing Manager is responsible for shaping and managing the production of content that drives brand awareness discoverability and engagement across Healthengines marketing ecosystem. Responsible for content effectiveness the role ensures all content from thought leadership and product pages to lead generation assets and SEO-optimised articles is purposeful consistent and aligned to Marketing KPIs across Patient (B2C) and Provider (B2B) audience

The role will collaborate closely with internal designers marketing acquisition leads product teams and sales to deliver high-quality data-informed content that strengthens Healthengines brand presence and fuels lead generation and conversion.

Responsibilities:

• Define and execute Healthengines content marketing strategy to support brand awareness acquisition and engagement across both Patient (B2C) and Provider (B2B) audiences.
• Own end-to-end content production from briefing and creation through to publication and optimisation working with internal designers freelancers agencies and contributing hands-on writing where required.
• Develop and maintain a content and channel calendar aligned to campaign launches product updates SEO priorities and broader marketing initiatives.
• Ensure all content is on-brand and consistent applying Healthengines tone of voice messaging framework and brand standards across all owned channels.
• Lead SEO strategy and execution across Healthengine websites and landing pages to drive organic traffic growth visibility and discoverability.
• Conduct keyword research content gap analysis and optimisation reviews to identify opportunities to improve rankings relevance and audience reach.
• Partner with Product Marketing Operations and Analytics teams to improve website performance technical SEO and content discoverability.
• Collaborate with Marketing Acquisition Leads to ensure content supports paid organic and lifecycle campaigns including landing pages nurture content and conversion assets.
• Work closely with Sales and Product teams to produce high-intent content such as case studies product guides thought leadership and lead-generation assets.
• Repurpose and extend high-performing content across multiple channels including website email social PR and paid media.
• Manage external content contributors and agencies ensuring quality deadlines and outputs are aligned to briefs and performance expectations.
• Measure report and optimise content performance tracking metrics such as traffic rankings backlinks MQLs and conversions and continuously refining content based on data and insights.

About You

Youre the kind of person who takes accountability in a fast-paced autonomous and flexible environment. Fast may be your default (like us!) but you never ever compromise on whats important willing to take a steady more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately you care: about people health and innovation. 

Experience youll bring:

• 5 years experience in content marketing digital marketing or SEO strategy.
• Strong understanding of SEO best practices keyword strategy and on-page optimisation.
• Proven ability to manage multiple content streams agencies and creative partners.
• Excellent writing and editing skills with a focus on clarity tone and purpose.
• Advance experience using tools such as Google Search Console SEMRush / Ahrefs Looker Studio and GA4.
• Strong project management and stakeholder coordination skills.

Additional Information

The perks behind the work

Healthengine is where youll be your best self. Youll collaborate with smart interesting people who will challenge you to be better. You will learn a lot and grow even more. Healthengine is the ideal workplace to bring ideas make change and leave a lasting impact on your team and the industry. 

In addition to an array of growth opportunities we also offer:

• A hybrid workplace that offers flexibility to balance work and life
• A vibrant social calendar of events quarterly team-building activities and more
• Unlimited coffee and snacks and a subsidised vending machine in our Perth office 
• Awesome discounts and salary packaging options through our benefit partner Maxxia
• Access to learning resources to develop your personal and professional skills 
• Workplace wellness program including extra leave and access to EAP and other wellbeing resources
• Extra leave so you can recharge and focus on your wellbeing 
• Support for you when it comes time to grow your family with paid parental leave

Were proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are a certified Great Place to Work in Australia 2025/26.

Diversity and inclusion

At Healthengine we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. Weve created a culture that genuinely values diverse perspectives and backgrounds knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but dont check all the boxes reach out anyway - wed love to hear from you.

Remote Work :

No

Employment Type :

Full-time