Head of E-Commerce (12m FTC)
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Job Location:
Monthly Salary:
Posted on:
4 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
LEAD ECOMMERCE STRATEGY DEVELOPMENT & DEPLOYMENT
- Develop and adapt Red Bulls global eCommerce vision and strategy covering all relevant segments such as bricksn clicks pureplays online marketplaces B2B and new digital touchpoints (3rd party delivery services gig economy)
- Alongside the account team lead retail media strategy & execution in select accounts
- Drive accountability for executional excellence as part of the sales leadership team
- Leverage eComm to drive trial through agile data backed decisions and a test-and-learn approach
ACCELERATE ONLINE SALES GROWTH ON LARGEST ECOMMERCE RETAILERS
- Own the management of Amazon as global key account and local delivery on volume sales forecasts promotional program loyalty (SnS) and share targets
- Incorporate eCommerce plans into top 8 customer joint business plans ensuring we are delivering a share winning plan
- Provide training and execution expectations to the account managers outside of the top 8 accounts.
- Collaborate with the eComm account managers to manage Red Bulls sponsored search and visibility on our major retailers platforms
- Develop and execute strategy to achieve top positioning on our wholesale partners B2B and B2C platforms
ENABLE EXCELLENT & BRAND COMPLIANT ONLINE PRESENCE
- Collaborate with the Brand Marketing team on further improving and implementing Red Bulls online merchandising standards while monitoring online presence and compliance using Red Bulls proprietary tool
- Drive a look like number one mindset by utilising Red Bulls creative assets and events to create a unique point of difference in retail media and online executions
- Manage online content access through Red Bulls systems & partnering with the Brand team to ensure we have best in class enhanced content available and rolled out across all customers
INDIRECTLY LEAD CROSS-FUNCTIONAL ECOMMERCE TEAM
- Provide indirect leadership to the cross-functional RBAU eCommerce project team including members from Brand Marketing Advertising Regulatory Operations and local market stakeholders
- Work collaboratively with internal stakeholders local agencies and overseas counterparts to understand best practice for the key ecommerce levers of search navigation content ratings and reviews and oversee implementation of these where relevant
Qualifications :
- 3 years of of eCommerce experience ideally working with key customers such as Woolworths Coles Amazon and Aggregators
- 5 years of key account management experience with global brands preferably in the FMCG/grocery or online FMCG retail sectors
- Bachelors degree in business economics or a related IT field required
- Skilled in website management online shopper journey digital content/product detail page creation and driving sales from awareness to conversion
- Preferred experience with reporting systems (e.g. Vendor Central Unify/Synergy) and tools like GS1 SKUVantage Citrus or Cartology
Additional Information :
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
