In 2012 I took over a struggling pediatric therapy practice called Therapitas. The mission was strong to serve underserved Latino children but the practice itself was under real strain. The clinicians cared deeply. Families needed the services. But the business side of the practice was a mess.
We put operational systems in place. We brought clarity to billing staffing scheduling and reporting. With that foundation in place Therapitas took off and quickly became one of the leading therapy providers in the state of Oklahoma.
As we grew we realized that the back-office structure we had built did not need to live inside a single practice. It could be shared with other pediatric therapy practices facing the same operational challenges.
That insight became One Therapy Network (ONE).
ONE is a therapy enablement platform designed to help independent therapy practices operate with the kind of support and structure that larger organizations take for granted without losing their culture or effect ONE allows independent practices across the country to operate with the strength and resources of much larger organizations.
We have tested this model quietly with a small number of practices and it has worked extremely well. It is time to tell the story more clearly and to connect with other pediatric therapy practices that need this kind of support.
One Therapy Network is hiring a Marketing Lead (Growth & Operations) to work closely with the CEO and the leadership team to build and run the organizations growth engine.
This is a collaborative in-house role focused on turning ideas into execution running thoughtful experiments and building systems that help ONE learn what reliably generates new leads for the sales team.
This role owns the operational side of marketing from idea to execution to learning.
Translate growth ideas into live measurable campaigns
Set up and manage webinars educational campaigns and lead experiments
Build landing pages email sequences and follow-up workflows
Track campaigns and results using HubSpot
Take leadership-created content such as video talks and teaching and ensure it is edited published and distributed
Coordinate with contractors including video editors designers and writers
Maintain a consistent content and campaign cadence
Monitor performance and summarize learnings clearly
Help identify what is working what is not and what to test next
Work closely with the CEO and leadership team to turn teaching and visibility into demand
Keep execution moving so leadership stays focused on high-leverage work
Marketing ideas turn into live campaigns without bottlenecks
Experiments generate real learning about what drives inbound interest
Leads begin flowing more consistently into the sales pipeline
Leadership time is spent teaching speaking and selling rather than managing tools or tasks
This role is a good fit if you:
Enjoy building systems in environments that are still taking shape
Are comfortable with experimentation and learning
Take ownership and follow through without needing constant direction
Prefer collaboration over hierarchy
Care more about progress and clarity than polish
You do not need experience in pediatric therapy. You do need to be thoughtful organized and comfortable owning execution.
3 to 7 or more years of experience in marketing growth or demand generation
Experience executing campaigns end to end
Comfortable working in CRM and email marketing platforms (HubSpot experience is a plus)
Strong organizational and communication skills
Experience in healthcare services or B2B marketing is helpful but not required
Collaborative Environment
This is a close-working in-house role with direct access to leadership and real influence over how growth takes shape.
Opportunity to Build
ONE is early enough that your work will matter immediately and compound over time.
Mission-Driven Work
The systems we build directly affect whether families get access to care. The work has real consequences and real meaning.
Location
This is a hybrid role. Working from home is common but regular presence in Oklahoma City is required. Fully remote candidates will not be a good fit.
Required Experience:
Manager