Senior Marketing Manager

Responsibilities:

Implementation of Marketing Strategy and Promotion of School Programs:
1) Conducting activities within the framework of an effective marketing strategy for promoting School programs.
2) Promotion of the Schools educational programs (academic non-academic short-term)
3) Organizing and participating in events aimed at attracting students to academic programs in collaboration with relevant university departments.
Enhancing Public Reputation and Information Dissemination:
1) Conducting events to raise public awareness of the Schools activities.
2) Planning and implementing public relations programs to advertise the School at the national international and local levels.
3) Planning and coordinating publications for the Schools social media accounts
4) Marketing promotion of the achievements of the Schools faculty (researchteaching and other important achievements)
5) Managing the creative editorial and technological processes for all School corporate websites marketing/PR campaigns and publications of the School.
6) Preparing informational and analytical materials for publication on external media resources.
7) Coordination of interaction with the Universitys structural units to ensure effective support for the Schools marketing initiatives.
Implementation of Recruitment Plan:
1) Participation in the development and implementation of the Schools recruitment plan.
2) Execution of the Universitys internationalization strategy and the program for sharing Nazarbayev Universitys experience with Kazakhstani universities
3) Creation maintenance and regular updating of the prospective student database (CRM system).
Marketing Campaign Effectiveness Evaluation:
1) Analysis and evaluation of the results of the Schools marketing and communication campaigns based on key performance indicators (KPIs).
2) Preparation of analytical reports conclusions and recommendations to improve the effectiveness of marketing activities.
3) Support of internal control over the implementation of the marketing budget and ensuring the rational allocation of resources.
Engagement with External Organizations and Alumni:
1) Organization and implementation of events aimed at developing cooperation with external organizations educational institutions and public and private entities on matters related to promoting the School in collaboration with the Career and Advising Center and the Marketing Department. Interaction with the Schools alumni to strengthen ties with the alumni community and engage them in marketing and recruitment initiatives.
2) Collection and analysis of feedback from partners and alumni to improve the Schools communication and marketing strategy.

Qualifications :

Work experience

1) Minimum of five years of experience.

2) Minimum of three year of experience if holding a masters degree in a relevant field.

Knowledge:

1) Knowledge of the Constitution of the Republic of Kazakhstan the Law of the Republic of Kazakhstan On the Status of Nazarbayev University Nazarbayev Intellectual Schools and Nazarbayev Fund as well as legislative and other regulatory legal acts of the Republic of Kazakhstan in the field of higher education.

2) Knowledge of the legislative acts of the Republic of Kazakhstan including On Mass Media On Copyright and Related Rights On Advertising On Personal Data and Its Protection.

3) Understanding and application of marketing principles.

4) Proficiency in MS Office (Word Excel PowerPoint);

Google Suite (Docs Sheets Forms Slides Drive).

5) Knowledge of necessary software and resources for creating visual content for campaigns.

Skills:

1) Skills of using digital tools to promote the university on the Internet.

2) Skills of creating relevant content for websites social networks and advertising materials.

3) Skills of analyzing and interpreting data to optimize marketing campaigns;

4) Creativity in creating content and innovative marketing solutions.

5) Communication skills communicating effectively with internal and external audiences through various channels skills in preparing press releases skills in preparing

and delivering presentations.

Language requirements:

Fluent in Kazakh Russian and English for communication with diverse audiences document handling and content creation.

Additional Information :

Recruitment and selection process
Recruitment and selection at Nazarbayev University include the following process: preliminary selection based on experience and qualifications assessments (e.g. technical skills/capabilities aptitude personality work samples in-basket exercises and informal interviews) and motivation.

Formal interviews form the final stage of the selection process.
They are typically based on organizational values and behaviors and conducted in English.
You are encouraged to share your views and values  to identify how they fit into  Nazarbayev University core values

Remote Work :

No

Employment Type :

Full-time