Marketing Specialist

Plymouth, MA - USA

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

As a family-run high-tech company with nearly 19000 employees at 71 locations worldwide we are looking for forward thinkers with unconventional ideas and drive to join our team. Our company culture which values collaboration and mutual trust creates the ideal framework for boldly trying new things and questioning the status quo. Our technologies inspire people to develop and produce things that are currently unimaginable. Whether lasers machine tools EUV or electronics - TRUMPF is building technological worlds for future generations. Are you ready for new challenges

The Marketing Specialist is to implement and manage trade-show coordination and TRUMPFs Integrated Marketing Campaigns (IMCs) across multiple industry verticals for the Laser Technology Division. This role will manage the planning execution and tracking of digital marketing activities including email campaigns social media landing pages and trade events. The ideal candidate is detail-oriented tech-savvy and eager to implement marketing initiatives that drives measurable business impact in a global B2B setting.

Duties & Responsibilities

Manage the execution of Integrated Marketing Campaigns (email sequences LinkedIn ads landing pages trade show promotions) to generate sales leads across all industry verticals.
Manage the creation of digital assets (Video capturing basic video edits event signage TUSD lobby displays for enhanced customer experience).
Manage trade show budgets for event marketing including trade shows and in-house events (support sample shipments promotional items and responsibility of lead acquisition process).
Responsibility for all lead demand generation activity establish and analyze inbound lead metrics to maximize demand performance
Research industry trends and competitor campaigns to help optimize TRUMPFs digital presence and social media activity to TRUMPF brand standards.
Contribute to post-campaign reports and presentations summarizing KPIs and lessons learned.
Collaborate with Sales Applications Product and Industry Managers to ensure comprehensive market communication for increasing inbound lead demand
Manage marketing collateral and support sales territory development

Experience & Education

Bachelors degree in marketing communication business or related field is preferred.

Familiarity with email marketing platforms LinkedIn Campaign Manager or CRM Systems.

Strong skills in Microsoft Office basic knowledge of Adobe Creative Suite a plus.

TRUMPF Inc. endeavors to make TRUMPF careers pages accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance in completing the applications process please contact our HR department at 860.255.6000 or at .This contact information is for accommodation requests only and can not be used to inquire about the status of application.