Marketing Automation Manager

Job Description

At Aberdeen our ambition is to be the UKs leading Wealth & Investments group.

Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industrys best talent.

Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients customers colleagues shareholders and society.

We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service supported by leading technology and talent.

Aberdeen comprises three businesses interactive investor (ii) Investments and Adviser each of which focuses on meeting and adapting to our clients evolving needs:

• interactive investor the UKs second largest direct-to-consumer investment platform enables individuals in the UK to plan save and invest in the way that works for them.

• Our Adviser business provides financial planning solutions and technology for UK financial advisers enabling them to create value for their customers.

• Our Investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market through either public markets or alternative asset classes.

About the Department

The Marketing function is responsible for marketing and advertising activities including creative services market research business intelligence product management and branding and design.

The Digital Marketing area is responsible for developing and supporting marketing efforts for the firms online media and platforms. Develops concepts to provide visual web-based marketing to promote solutions to client needs.

About the Role

The Marketing Automation Manager will work with the business to translate digital strategies into high-impact and timely email communications supporting client and prospects through acquisition and remarketing efforts. You will be a key technical and strategic lead for the global automation platform Salesforce Marketing Cloud advising on best practice adoption driving strategy and building capabilities.

Reporting to the Marketing Audience Enablement Senior Manager you will work as part of the Growth and Digital team responsible for defining and implementing the Marketing Automation strategy across the region.

Through richer personalised engagement enhanced targeting awareness and journey progression you will help drive conversion and lead generation. You will be responsible for helping manage the technology platforms used to support the Marketing Automation strategy and execution including the management and development of technology roadmaps to deliver on wider digital requirements.

Key Responsibilities

• Design and deliver the regional Marketing Automation strategy by driving regional capability levels and assume responsibility for the day-to-day management and execution across the Marketing Automation platform supporting marketing teams and implementing local communication strategies.

• Drive forward marketing engagement levels with existing contacts and the capturing of net new qualified leads through the creation of automated workflows and email nurture campaigns working in collaboration with regional marketing and distribution teams.

• Design and build of HTML templates using coding practices to ensure responsive and best practice email execution.

• Explore new technology and platform developments to support customer experience and brand growth.

• Manage good data quality relating to overall data hygiene practices bounce rate integrity and accuracy across technology platforms.

• Management of data capture and acquisition strategies including form build data flow and user journey.

• Extract data-driven insights about marketing programs & initiatives and provide ideas to optimise marketing propositions and boost return on investment.

About the Candidate

The ideal candidate will possess the following:

• Strong proficiency in email marketing and executing automated CRM campaigns in a regulated environment.

• Proven experience using Salesforce Marketing Cloud or other enterprise platforms and hands on experience with tracking/analysing campaign performance data in Salesforce.

• Experience demonstrating people skills process and technology to drive intelligent automation of prospects and customer interactions.

• Experience running education sessions with end users to simplify complex issues and optimise the platform for use.

• Extensive working knowledge of current email marketing best practices such as subject lines and layout rules strategies and tools.

• Highly competent use of HTML and CSS languages in email design.

• Strong knowledge in working with databases data analysis segmentation and targeting.

We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.

Our benefits

Theres more to working life than coming home with a good salary. We have an environment where you can learn get involved and be supported.

When you join us your reward will be one of the best around. This includes 40 days annual leave a 16% employer pension contribution a discretionary performance-based bonus (where applicable) private healthcare and a range of flexible benefits including gym discounts season ticket loans and access to an employee discount portal. You can read more about our benefitshere.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas our vectors of growth focused on our clients changing needs. You can find out more about what we dohere.

An inclusive way of working

Whatever way you like to work if you have the talent and commitment to join our team wed like to hear from you.

At Aberdeen weve adopted a blended working approach. This approach combines the benefits of face-to-face collaboration coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles their teams our clients and our business.

An inclusive culture where diverse perspectives drive our actions is at the core of who we are and what we do. If you need assistance with your application or a reasonable adjustment to your interview arrangements for example because you are neurodivergent or have a physical sensory cognitive mental visible or invisible disability please let us know and well be happy to help.

Were committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense this includes but is not limited to our diversity of educational and professional backgrounds experience cognitive and neurodiversity age gender gender identity sexual orientation disability religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy fairness and transparency and welcomes enquiries from everyone.

If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.