Performance Marketing Manager

About Selina

At Selina Finance our mission is to provide exceptional value with simple and flexible financial products. Were achieving this by building a next-generation digital lender targeting homeowners across the UK. More than 2tn of equity value is locked up in UK homes while homeowners still need to rely on high-interest-rate consumer loans credit cards or overdrafts. We believe this is unfair and unnecessary. We offer a financing product unlike anything else out there one that is as flexible as a current account as affordable as a mortgage and as easy to apply for as a consumer loan.

We are building an incredible team and culture of high performance development reward and recognition ready for the next phase of our adventure and this is where you come in!

We have quite a few things to be proud of:

We have 19 different nationalities across our London Manchester offices

Voted as one of the fastest-growing businesses in the UK by Business Leader Growth 500 for 2025

Voted top 30 of Tempos 100 best start-ups to work for 2023

Disability Confident Committed employer

BCorp Certified

Rated highly in our employee survey on:

Workplace Culture

Work Life/Balance

Employee Recognition

The role in a nutshell
This role is for a more analytical data-obsessed growth marketer rather than a creative one!

You will own the daytoday execution of paid acquisition and funnel optimisation translating numbers into action and scaling what works. They will partner closely with the Credit Risk Data and Commercial teams to ensure that every pound we spend returns sustainable high-quality borrowers and drives profitable growth.

What you will be doing:

• Track market trends competitor moves and platform changes.

• Plan launch and optimise PPC SEO social and affiliate campaigns.

• Build and maintain granular account structures audience segments and bidding strategies that hit CPA/ROAS targets.

• Design and analyse experiments (ad copy creative landing pages) using statistically robust methodology.

• Develop dashboards and tracking mechanisms to surface insights to the Growth and Executive teams on a weekly basis.

• Own attribution logic and champion high ROI campaigns.

What about you what do you need to bring/have

• 2-4 years direct hands-on management of Google Ads & Meta Ads in a highgrowth environment (fintech ecommerce or B2C SaaS).

• Proven track record of meeting CAC/ROAS targets on sixfigure budgets.

• Advanced Excel/Google Sheets analytical skills

• Comfort with statistical concepts experiment design and interpreting confidence intervals and pvalues.

• Strong communication skills; able to simplify complex analysis for nonmarketing stakeholders.

Nice to Have experience/qualifications

• Financialservices or lending experience.

• Exposure to creditrisk modelling CLTV or cohort analysis.

• Working knowledge of SQL or Python for deeper analysis.

• Google Ads or Meta Blueprint certifications.

• Familiarity with serverside tagging consent frameworks or programmatic DSPs.

What we offer

• 60000 base salary

• 25 days annual leave plus bank holidays

• 30 days work-from-anywhere allowance

• Bi-annual Bonus (discretionary)

• Volunteering allowance

• Growth Shares

• Annual L&D budget

• Cycle to work scheme

• 3% pension contribution

• Monthly socials

• Free access to mental health support via Spill

• A choice of benefits that work for you courtesy of our benefits platform Thanks Ben

• Annual 60 cycle allowance for Santander cycles or Evans (via Thanks Ben)

• Workplace Nursery Benefit allowing eligible nursery costs to be paid via salary sacrifice

Our Values

Our values underpin how we work together as a high-performing team driving our growth and success.

TakeOwnership - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems not finding barriers. We have a bias for action; we move fast and we deliver.

CustomerObsessed - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems not finding barriers. We have a bias for action; we move fast and we deliver.

DriveChange - We all act as owners. We make decisions in the best interest of the company. We pride ourselves on solving problems not finding barriers. We have a bias for action; we move fast and we deliver.

EmpowerOurTeam - We believe that collaboration and teamwork are the cornerstones of success and we set up our team for great achievements

We are an equal opportunities employer and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender age disability religion belief sexual orientation marital status or race or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

We also welcome and encourage applications from traditionally underrepresented categories and provide feedback to any candidate we interview even if that feedback is speaking to another candidate being more suitable for the role.