Senior Upstream Marketing Manager Global AWC

Convatec

Not Interested
Bookmark
Report This Job

profile Job Location:

London - UK

profile Monthly Salary: Not Disclosed
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. With more than 10000 colleagues we provide our products and services in around 90 countries united by a promise to be forever caring. Our solutions provide a range of benefits from infection prevention and protection of at-risk skin to improved patient outcomes and reduced care costs. Convatecs revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit

About the role
The Senior Upstream Marketing Manager Global AWC is a key member of the Advanced Wound Care (AWC) Global Marketing Core Brands this role you will partner closely with the Senior Director of Global Marketing AWC Core Brands and collaborate with crossfunctional colleagues across the Global AWC organization.
You will oversee a portfolio of established globally distributed Core brands driving both strategic and tactical marketing initiatives. With a strong focus on upstream marketing you will support the development of global brand strategy portfolio evolution and lifecycle management (LCM). Additionally you will contribute to downstream execution by enabling effective deployment of marketing campaigns and tools across priority markets.
This role is responsible for shaping brand direction identifying growth opportunities advancing LCM projects and ensuring seamless coordination across functions such as R&D Medical Affairs regional marketing regulatory and supply chain. Your work will play a critical part in enhancing global brand performance strengthening market presence and supporting the delivery of the AWC portfolio strategy.


Key Duties & Responsibilities

Brand Leadership & Strategy (50%)

As the brand lead for a portfolio of Core Brands at various lifecycle stages you will drive strategic brand direction and execution. Your remit spans packaging relaunches product rationalizations competitiveness enhancements cost optimization initiatives and broader lifecycle management projects. You will apply full-spectrum marketing expertise to support delivery of the Annual Operating Plan (AOP).

Your responsibilities include:

  • Prioritizing and supporting key FISBE markets to maximize growth and brand impact.

  • Leading the creation launch and global rollout of product and marketing campaigns in close collaboration with regional teams and crossfunctional partners (Regulatory Clinical R&D Operations Supply Chain etc.).

  • Developing highimpact field execution tools that enable sales teams to effectively communicate brand value to target audiences.

  • Acting as a key point of contact for digital activity (web social media email) partnering with IT and Digital teams to enhance omnichannel execution.

  • Supporting internal and external communication initiatives customer events and the organization of global congresses conferences and virtual engagements.

  • Ensuring strong alignment with commercial teams through consistent communication bestpractice sharing and feedback loops.

  • Partnering with Medical & Clinical to execute the clinical evidence strategy (new claims posters publications).

  • Managing internal and external stakeholdersincluding agencies and vendorsto deliver projects on time on budget and at the highest quality.

  • Owning annual Brand Plan development and contributing to longterm category strategies.

  • Monitoring the competitive landscape and driving insightled actions with commercial teams and R&D.

  • Partnering with Med Affairs Clinical and R&D to deliver strategic upstream projects including LCM and MDRrelated workstreams.

  • Deepening customer and consumer understanding across Nurses Physicians Patients Purchasers as well as Regulatory Market Access and Reimbursement stakeholders.

  • Engaging with KOLs and HCPs for strategic programmes (testimonials case studies speaking engagements).

  • Conducting market research and translating insights into clear strategic recommendations.

Digital Marketing (20%)

  • Support digital deployment at congresses webinars and campaigns using platforms such as ON24 LinkedIn and others.

  • Drive global-to-local digital campaign execution following the digital glocalisation process leveraging new digital capabilities (MNT Showpad Optimizely etc.).

  • Collaborate with the Digital team to create relevant content and aligned digital channel strategies.

  • Contribute to wider digital initiatives requiring brand input.

Administration & Budget Management (10%)

  • Own budget management for your portfolio including raising POs onboarding new vendors and maintaining accurate budget trackers.

  • Manage timely submission and MLR (Medical Legal Regulatory) approval of global marketing materials.

  • Build and maintain marketing assets and product content ensuring they remain current within the asset management system.

Business Intelligence & Analytics (10%)

  • Conduct and maintain competitive reviews and reporting.

  • Lead market research Voice of Customer (VoC) and insightsgeneration initiatives to support brand and LCM projects.

  • Partner with Business Intelligence Pricing and other functions to monitor sales performance and deliver reporting as needed.

Communication & Events (10%)

  • Support the planning and execution of global regional and local eventsboth inperson and virtualaligning them with global brand priorities.

  • Represent the brand at internal and external meetings contributing insights updates and strategic inputs.

Skills & Experience

  • Experience in pharmaceuticals medical devices or related healthcare technologies (mandatory).

  • Background in wound care dermatology ostomy or chronic care strongly preferred.

  • Proven experience in strategic downstream marketing; upstream exposure (NPD LCM regulatory submissions) highly desirable.

  • Global or regional international experience within a complex matrix organization.

  • Demonstrated success leading crossfunctional global projects with diverse stakeholder groups.

  • Experience developing robust Brand Plans and contributing to longterm portfolio/category plans.

  • Strong analytical mindset; comfortable developing business cases with high accuracy and attention to detail.

  • Understanding of digital marketing tools platforms and omnichannel campaign execution.

  • Highly organized multitasking professional capable of managing multiple brands and projects simultaneously.

  • Strong verbal and written communication skills; proactive and confident working with internal and external partners.

  • Ability to thrive under pressure and meet tight deadlines.

  • Proactive independent and committed to excellence.

  • High proficiency in Excel and PowerPoint.

  • Strong collaboration and processimprovement mindset.

  • Excellent problemsolving and prioritization abilities.

  • Adaptable and effective in a fastpaced matrixed environment.

  • Experience leading or developing team members is an advantage.

  • Commitment to fostering Diversity Equity & Inclusion at personal and organizational levels.

Qualifications

  • Bachelors degree in Life Sciences (Pharmacy Medicine Biology Nursing etc.) or Marketing/Businessrelated fields.

  • Postgraduate qualifications in Marketing or Business preferred; an MBA is a strong plus.

  • Significant marketing experience within the healthcare sector (pharma or medical devices).

Travel

  • Approximately 20% international travel.

Languages

  • Fluency in spoken and written English required.

  • Additional languages are an advantage.


What youll get:
Remote role based in the United Kingdom or in Europe
Competitive salary bonus
Training & developmentopportunities
Collaborative supportive culture


Ready to join us
At Convatec were pioneering trusted medical solutions to improve the lives we touch. If youreready to make a real impact apply today and help us bring our Forever Caring promise to life.

#LI-MO1

#LI-Remote


Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media text message email or phone call about recruitment at Convatec do not disclose any personal information or pay any fees whatsoever. If youre unsure please contact us at .

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee

If you are an active employee at Convatec please do not apply here. Go to the Career Worklet on your Workday home page and View Convatec Internal Career Site - Find Jobs. Thank you!


Required Experience:

Manager

About ConvatecPioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. ...
View more view more

Key Skills

  • Bidding
  • Integration
  • Christmas Temporary
  • ABB
  • Elevator Maintenance
  • Application Engineering

About Company

Company Logo

Convatec is a MedTech business, focused on solution for chronic care: Advanced Wound Care, Ostomy, Continence and Infusion Care.

View Profile View Profile