Digital Marketing Manager – Social Advertising (UK)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Were bringing Paid Social in-house and this role will own it.
As Digital Marketing Manager Social Advertising youll have end-to-end responsibility for how our Paid Social investment performs across the UK working across Meta and TikTok and spanning the full funnel from brand awareness through to conversion.
This is a role for someone who thinks commercially acts decisively and understands that the best Paid Social strategies balance short-term performance with long-term demand and brand value its a hands on role so youll actively be working in the ad platforms on a daily basis to maximise the effectiveness of our investments in Social Advertising.
What youll be responsible for:
- Owning Paid Social strategy activation optimisation and performance for the UK market
- Delivering activity across Meta (Facebook & Instagram) and TikTok with scope to evolve platform use over time
- Building Paid Social plans that support both brand growth and commercial outcomes
- Driving continuous improvement through structured testing (creative audiences formats funnel mix)
- Ensuring Paid Social investment is productive measurable and effective not just busy
- Working closely with UK and Global analytics teams to assess short-term performance and longer-term impact
- Collaborating with eCommerce Trading Brand and Creative teams to align Paid Social with onsite priorities and campaigns
- Sharing learnings and best practice within a globally aligned La Redoute marketing framework
What were looking for:
- Strong hands-on experience delivering Paid Social in a commercial eCommerce environment
- Deep working knowledge of Meta Ads Manager and TikTok Ads Manager
- A performance mindset with a clear understanding of how brand activity contributes beyond last-click results
- Experience running structured testing programmes and turning insight into action
- Confidence working with data measurement and effectiveness frameworks
- Comfortable operating in a matrix or global organisation
Why this role is different:
- Youll own Paid Social in-house not manage an agency
- Youll work across brand and performance not just lower-funnel optimisation
- Youll influence how effectiveness is measured not just reported
- Youll operate within a global retail business with future international exposure
If youre looking for a role where Paid Social is treated as a strategic growth lever not just a delivery channel wed love to hear from you.
*Hybrid (2 days in office)
Required Experience:
Manager
About Company
La Redoute propose un lifestyle mode & maison inspirant, via des produits au juste rapport style / qualité / prix, et une expérience shopping chaleureuse
