CRM Executive (Norwegian speaking)

Sofia - Bulgaria

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

You will be responsible for the development implementation and optimization of customer engagement and retention initiatives within the iGaming sector. This role is vital in ensuring that our customers enjoy a seamless and engaging gaming experience.

Tasks

Monitoring the marketplace competitive landscape industry trends and 3rd party data sources to constantly identify new marketing opportunities and/or potential threats.
Proactively bringing up proposals for new activities tests new channels and ways of working are key success criteria for this role.
Analysing customer data to segment the player base effectively and target specific player groups with personalised communication.
Creating and managing email marketing campaigns newsletters and automated customer journeys to deliver relevant and timely content to players.
Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
Managing communication across various channels including SMS push notifications in-app messaging and social media to ensure consistent messaging and engagement.
Analysing player behaviour campaign performance and ROI to continually refine CRM strategies and recommend improvements.
Conducting A/B tests to optimise content and communication strategies and iterate based on the results.
Collaborating with cross-functional teams including marketing product and customer support to ensure alignment on CRM initiatives.
Ensuring all CRM activities comply with industry regulations and best practices.

Requirements

Proven experience in CRM or campaigns management in the iGaming industry
Strong experience with Norwegian market (casino focus)
Strong communication skills
Strong analytical skills and proficiency in data-driven decision-making
Familiarity with CRM software and marketing automation tools (Smartico - an advantage)
Creative thinking and the ability to develop engaging and personalized content
A deep understanding of iGaming customer behavior and trends (an advantage)
Knowledge of industry regulations and responsible gaming practices
Results-driven with a strong commitment to achieving KPIs and targets
Ability to work in a fast-paced and dynamic environment
Strong organizational skills and attention to detail

Benefits

Competitive salary synonymous with skills and experience
Opportunity to make a real impact in a developing organization
Consultancy contract within EU on a full time basis with 25 days PTO
or employment contract if you are based in Bulgaria Hungary or Malta

Tasks

Monitoring the marketplace competitive landscape industry trends and 3rd party data sources to constantly identify new marketing opportunities and/or potential threats.
Proactively bringing up proposals for new activities tests new channels and ways of working are key success criteria for this role.
Analysing customer data to segment the player base effectively and target specific player groups with personalised communication.
Creating and managing email marketing campaigns newsletters and automated customer journeys to deliver relevant and timely content to players.
Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
Managing communication across various channels including SMS push notifications in-app messaging and social media to ensure consistent messaging and engagement.
Analysing player behaviour campaign performance and ROI to continually refine CRM strategies and recommend improvements.
Conducting A/B tests to optimise content and communication strategies and iterate based on the results.
Collaborating with cross-functional teams including marketing product and customer support to ensure alignment on CRM initiatives.
Ensuring all CRM activities comply with industry regulations and best practices.

Requirements

Proven experience in CRM or campaigns management in the iGaming industry
Strong experience with Norwegian market (casino focus)
Strong communication skills
Strong analytical skills and proficiency in data-driven decision-making
Familiarity with CRM software and marketing automation tools (Smartico - an advantage)
Creative thinking and the ability to develop engaging and personalized content
A deep understanding of iGaming customer behavior and trends (an advantage)
Knowledge of industry regulations and responsible gaming practices
Results-driven with a strong commitment to achieving KPIs and targets
Ability to work in a fast-paced and dynamic environment
Strong organizational skills and attention to detail