Performance Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
We are seeking a highly-skilled Performance Marketing Specialist with a focus on AI-powered search optimization to enhance visibility and digital reach. This role combines traditional SEO and digital advertising expertise with a deep understanding of how AI search engines (such as Googles SGE Bing Copilot and ChatGPT-integrated search tools) are redefining the digital landscape.
In this role youll collaborate with cross-functional teams in content web development and analytics to craft organic and paid digital strategies that align with both current and next-generation search behaviors.
What will you do
- Conduct keyword research competitor analysis and technical audits to identify SEO growth opportunities.
- Optimize on-page elements including metadata structured data site architecture and internal linking.
- Leverage AI-powered analytics and automation tools to enhance campaign performance targeting and personalization across all channels.
- Implement and monitor schema markup to improve visibility in traditional and search experiences powered by AI
- Develop optimization strategies for AI-driven search results conversational search and zero-click content.
- Collbaorate with the market development creative and content teams to deliver unified integrated messaging across all digital channels that align with AI and human search itent
- Regularly conduct benchmark analysis to support channel strategies and apply findings to paid and organic campaigns
Education
Bachelors degree in marketing communications or related major required.
Experience
- 4 years of proven experience managing SEO and digital advertising campaigns
- Proficient with major ad platforms like Google Ads LinkedIn Campaign Manager and Microsoft Ads; Sprinklr experience a plus
- In-depth knowledge of search engine algorithms and ranking factors
- Strong analytical skills and proficiency with tools like Adobe Analytics PowerBI and SEMRush
- Excellent project management communication and collaboration skills.
- Up-to-date with digital trends privacy standards and evolving AI capabilities in marketing
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
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