Manager of Paid Media
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Job Location:
Houston, MS - USA
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Were looking for a Paid Media Manager someone whos ready to be part of a growing team with amazing this position youll be responsible for leading and executing cross-channel paid media strategies for the organization including but not limited to brand service line research philanthropic health plan and Austin market campaigns. This role will plan media across digital and traditional channels with a required specialization in digital platforms (programmatic SEO SEM social). The Paid Media Manager leads a team of channel specialists and collaborates closely with internal partners and external vendors while ensuring campaigns are delivered on time optimized for performance and aligned with organizational priorities.
Think youve got what it takes
Job Duties & Responsibilities
Develops integrated media strategies across digital and traditional channels including programmatic SEO/SEM paid social broadcast & streaming TV out of home audio and emerging platforms
Evaluates and negotiates opportunities in local and national markets
Ensures media recommendations align with campaign goals audience segmentation creative strategy and business objectives
Serves as the in-house digital media subject matter expert with hands-on knowledge of programmatic SEO SEM and paid social
Oversees platform strategy optimization measurement framework and performance insights across all channels
Monitors campaign performance and optimizes in real-time for efficiency and effectiveness
Manages mentors and supports a team of paid media specialists and coordinators
Collaborates with external partners and internal marketing brand creative and analytics/digital teams
Skills & Requirements
Bachelors degree in marketing/advertising journalism healthcare hospitality/events or related field required
Masters degree in business administration health administration or MS in related field preferred
5 years of paid media planning and buying experience required
Prior agency and/or healthcare experience preferred
Local and national buying experience preferred
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades suc ... View more
