The Senior Sales Manager Kroger is responsible for leading and growing a strategic Kroger retail business across divisions and banners. This role serves as the primary point of accountability for the Kroger relationship owning customer strategy annual planning pricing and promotion execution and cross-functional alignment.
While Kroger is the primary focus this role may also support additional strategic customers or initiatives as business needs evolve.
Serve as the primary owner and point of contact for the Kroger account
Build and manage strong relationships with Kroger buyers category managers and cross-functional partners
Lead negotiations across pricing promotions assortment shelving and distribution
Own and deliver the annual customer business plan
Drive innovation sell-in item authorizations and distribution expansion across banners
Ensure strong execution of promotional programs and customer initiatives
Manage customer performance against revenue trade spend and profitability targets
Forecast volume accurately and manage customer-specific trade spend within budget
Leverage syndicated and internal data (e.g. Circana) for fact-based selling
Support additional customers projects or initiatives as business priorities evolve
5 years of CPG sales experience
Direct experience calling on Kroger (required)
Experience creating and managing TradePoint contracts
Strong understanding of forecasting pricing promotions and customer negotiations
Solid financial acumen with experience managing trade spend and profitability
Circana experience required (loyalty data / Stratum a plus)
Strategic problem-solving
Strong interpersonal and communication skills
Financial and analytical rigor
High accountability and ownership mindset
Ability to work cross-functionally and drive execution
Health & Wellness
Medical insurance through UnitedHealthcare PPO plans including traditional PPO and HDHP options
Preventive care covered at 100% with nationwide provider access and telemedicine
Dental and vision coverage through UnitedHealthcare
Health Savings Account (HSA)
Available with HDHP enrollment
Employer contributions included
Funds roll over year to year and belong to the employee
Income Protection
Company-paid Basic Life & AD&D insurance
Company-paid Long-Term Disability
Optional coverage for Short-Term Disability Voluntary Life Accident Critical Illness and Hospital Indemnity
Retirement & Support
401(k) retirement plan
Employee Assistance Program (EAP)
Mental health support advocacy services and telehealth resources
Additional Programs & Perks
Ongoing learning and development through a digital training platform
Community engagement opportunities
Paid Time Off (PTO) in accordance with company policy
Benefits are available to full-time employees working 30 hours per week and begin on date of hire. Coverage is available for employees and eligible dependents. Benefit offerings may vary by position and location.
Required Skills:
CPG sales experience Kroger sales experience
Required Education:
Bachelors
IT Services and IT Consulting