Director, Sales Development APJ

SentinelOne

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profile Job Location:

Singapore - Singapore

profile Monthly Salary: Not Disclosed
Posted on: 11 hours ago
Vacancies: 1 Vacancy

Job Summary

We are seeking a Director of Sales Development to own and scale top-of-funnel pipeline generation across Enterprise and Commercial segments in APJ. This leader will drive performance across both inbound and outbound motions with a strong emphasis on modern AI-enabled outbound sales alignment and disciplined execution.

Reporting directly to the AVP of Global Sales Development this role leads a team of 10 SDRs and serves as a key member of the Revenue organization. This is a highly visible leadership role for a builder-operator who brings strong judgment urgency and a clear point of view.

What will you do

  • Pipeline & Performance
    • Own and optimize top-of-funnel KPIs including lead conversion sales acceptance meeting quality and qualified pipeline creation.
    • Diagnose performance trends using funnel metrics identify root causes and implement corrective action plans.
    • Ensure SDR efforts are tightly aligned to revenue outcomes not just activity or volume.
    • Own KPI tracking pipeline forecasting and operating cadences including regular business reviews and performance inspection.
  • Inbound & Outbound Strategy
    • Develop and execute scalable inbound and outbound sales development strategies across Enterprise and Commercial segments.
    • Own end-to-end execution of key initiatives from strategy through launch adoption and impact measurement.
    • Build and continuously improve modern outbound motions including targeting messaging sequencing and experimentation.
    • Lead adoption of AI tooling workflows and cadences that materially improve SDR productivity quality and engagement.
    • Oversee the SDR tech stack to ensure effective adoption optimization and measurable impact
  • AI Innovation & Enablement
    • Own the vision and execution for AI-enabled sales development leveraging the SDR organizations unique position at the forefront of prospecting engagement and signal adoption.
    • Partner with internal teams to pilot operationalize and scale AI-driven workflows tools and insights that improve productivity prioritization and pipeline quality.
    • Drive adoption by translating AI capabilities into clear processes manager coaching and rep-level execution ensuring innovation leads to measurable impact.
    • Establish feedback loops to assess what works iterate quickly and inform broader GTM and revenue innovation efforts.
  • Sales & Marketing Alignment
    • Partner closely with Sales and Marketing leadership to align on lead quality ICP targeting routing and handoff processes.
    • Act as a trusted thought partner to Sales leaders proactively resolving friction and ensuring SDR priorities remain aligned to field needs.
    • Represent the SDR organization confidently in cross-functional and senior-leader forums.
    • Anticipate GTM dependencies and proactively partner across Sales Marketing RevOps and Enablement to improve execution and pipeline predictability.

  • Leadership & Coaching
    • Provide director-level leadership to frontline SDR managers enabling them to coach effectively inspect performance rigorously and raise the bar across their teams.
    • Establish clear operating rhythms accountability standards and execution cadences to ensure initiatives land scale and stick.
    • Build a culture of urgency healthy competition and continuous improvement.

  • Talent & Organization Building
    • Own the people strategy for the APJ SDR organization including hiring development and succession planning.
    • Attract and retain top talent while building a strong internal bench of future leaders.
    • Ensure clear career paths and readiness for SDRs progressing into sales and leadership roles

What skills and knowledge should you bring

  • 5 years leading SDR or Sales Development teams with a consistent track record of exceeding pipeline and performance targets.
  • Proven people leader who sets clear direction operates with urgency and leads effectively through managers.
  • Deep expertise in coaching and developing SDR talent with a strong history of building internal mobility and future leaders.
  • Strong analytical and operational rigor with the ability to diagnose funnel issues and drive measurable improvement.
  • Strategic operator with experience designing scaling and optimizing inbound and outbound pipeline-generation programs.
  • Trusted cross-functional partner with the ability to influence and align Sales Marketing RevOps and Enablement.
  • Ability to lead and execute cross-functional initiatives end-to-end from strategy through adoption.
  • Comfortable leveraging modern sales technology and AI-enabled tools to improve execution and outcomes.

Why us

You will be joining a cutting-edge company where you will tackle extraordinary challenges and work with the very best in the industry!


Required Experience:

Director

We are seeking a Director of Sales Development to own and scale top-of-funnel pipeline generation across Enterprise and Commercial segments in APJ. This leader will drive performance across both inbound and outbound motions with a strong emphasis on modern AI-enabled outbound sales alignment and dis...
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About Company

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A group of defense and intelligence experts saw savvy attackers compromising endpoints seemingly at will. Traditional approaches failed to provide sufficient protection. They founded SentinelOne to develop a dramatic new approach to endpoint protection. It’s one that applies AI and ma ... View more

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