Social Strategist

Business unit:Ogilvy PR
Team:
Location:Sydney
Employment type: Permanent full-time starting in early 2026.

Be part of the largest and only truly integrated communications agency in Australia.

Play your part in a brilliant company culture built on teamwork creativity and fun.

At Ogilvy PR we work with some of the biggest brands in the world to deliver earned-led creativity that drives real brand and business impact.

Whether it be creative development brand strategy public relations influencer engagement events and activations social and digital strategies we have it all andwerelooking for curious brave and enthusiastic minds who share our philosophy and want to bring something unique to the table.

Your Home

This role sits within our Consumer PR and Influence businessat Ogilvy PR. We are a team of30culturally curious creatively driven and impact-obsessed brand marketing experts across Sydney and Melbourne who believe that brands andorganisationsare at their best when they find ways to earn attention.

We value creativity grounded in insight big ideas that are game-changing flawless execution and having fun across the office every day. We design and deliver culturally relevant and creative campaigns that can be activated across a wide range of channels including media and publicity social and digital media influencers and community activations and events.

As a member of the team you will be expected to contribute and build relationships across every Ogilvy PR business and be able to talk knowledgeably about our clients the cultural backdrop offerings and specialists.

About the Role

As a Social Strategistyoullbe pivotal in shaping impactful social experiences for some of theworldsmost exciting beyond just content driving social strategies that connect culture creativity andclout.

WhatYoullDo

• Lead the development and execution ofcutting-edgesocial media strategies transforming clientobjectivesinto dynamic and engaging digital campaigns.
• Be hands-on across the entire campaign lifecycle from ideation and meticulous setup to real-time monitoring flawless execution robust reporting and continuousoptimisation.
• Leverage your fluency in social platforms and tools (e.g. Google Trends Brandwatch CreatorIQ) to analyse market trends consumer behaviour and cultural shifts turning data into actionable insights that fuel your strategic recommendations.
• Develop and oversee impactful influencer engagement strategies and community management initiatives building genuine connections with talent agencies creators and online communities.
• Collaborate seamlessly with account teams and wider agency specialists to ensure social strategies are deeply integrated into broader communication plans driving consistent brand messaging and measurable results.
• Act as a trusted digital and social point person for clients guiding them on best practices optimising their presence and ensuring their social content aligns perfectly with overarching brand goals.
• Contribute your expert social and influencer insights to new business pitches helping to secure exciting opportunities and expand Ogilvys impact.
• Stay ahead of the curve on emerging social media trends platforms and technologies proactively identifying opportunities for clients to innovate and engagingly share your expertise with the team and agency.
• Support and mentor junior team members fostering a collaborative environment of continuous learning and development within

WhatYoullBring

• You have proven experience as a Social Strategist or similar role within an agency or in-house environment with a portfolioshowcasingimpactful creative and data-driven social campaigns.
• You havea deep intuitive understanding of the evolving social media landscape platform nuances and a passion for culture from pop culture phenomena to broader societal discourse that informs your strategic thinking.
• You have a solid grasp of brand marketing fundamentals including how brands grow archetypes and purpose-driven strategies.
• You are proficient in social listening analytics and reporting tools (e.g. Brandwatch CreatorIQ Google Trends Roy Morgan) to unearth deep audience insights and measure campaign effectiveness.
• You have experience in leading and facilitating dynamic brainstorming and workshops fostering an environment where big ideas flourish.
• You are a natural collaborator and connector who excels at building strong relationships with clients internal teams influencers and external partners. You are a people person who listens and leads with empathy.
• You have an enquiring mind that constantly seeks new ways to work smarter challenge norms and bring creativity to every task eager to test opinions and share knowledge.
• You have excellent verbal and written communication with the ability to articulate complex strategies clearly present confidently and adapt your message to diverse audiences.
• You have an interest in understanding the broader business of an agency including budgeting project management and identifying opportunities for growth and upselling.
• Youre not afraid to have a say contributing to industry discussions through internal channels trade media or personal platforms.

Why Ogilvy

• Go global with Ogilvy:As part of a leading global network youll have access to exciting career pathways and opportunities around the world. Expand your horizons and connect with colleagues across the globe.
• Family & caregiver support:We offer a gender-neutral parental leave policy providing16 weeksof paid leave to support all parents and caregivers throughout their to helping you balance your career and family life.
• Unlock the power of AI:Get exclusive access to WPP Open our cutting-edge global AI platform and leverage the latest technology to enhance your work and drive innovation.
• Work in style at Barangaroo:Sydney-based employees enjoy our brand new state-of-the-art WPP campus in the heart of Barangaroo.
• Belong at Ogilvy:Were deeply committed to fostering an equitable and inclusive workplace. Our Inclusivity & Impact Council SheCD WPP Unite and Reconciliation Action Plan programs are just some of the ways were creating a culture where everyone feels valued and respected.
• Invest in your growth:Were invested in your success. Youll receive a tailored personal development plan to help you achieve your goals along with dedicated support from your manager to guide your career journey. We leverage Culture Amp to facilitate meaningful career conversations and track your progress.
• Recharge & rejuvenate:Enjoy a range of additional leave benefits including your birthday off Summer Fridays and loyalty leave (an extra day for each year youre with us).
• Wellness your way:Take advantage of discounted rates with health and fitness providers plus access to yoga meditation and wellbeing programs to support your mental and physical health.
• Confidential support:We provide confidential counselling support through Telus EAP to help you navigate any personal or professional challenges.
• Recognising excellence:We celebrate your achievements and loyalty through our employee reward programs.
• Referral bonus:Bring your talented friends to Ogilvy and receive a bonus!
• Unlock exclusive savings:Access discounts and vouchers for major household brands through our benefits platform perkSPACE.

At Ogilvy inclusivity is essential to our success. Were committed to building a workplace that embraces various perspectives experiences and backgrounds knowing that diverse teams drive more impactful work.

We strongly encourage applications from Aboriginal and Torres Strait Islander peoples Māori people with disabilities diverse cultural and linguistic backgrounds all ages genders sexual orientations gender identities and expressions nationalities and family structures.

We believe everyone thrives when they can be themselves. Weprovideequal opportunities and are committed to creating an inclusive environment where everyone feels valued respected and empowered to reach their full potential.

If yourequireany accessibility adjustments during the recruitment process please let us know: