Marketing Manager Seller Acquisition

Medellín - Colombia

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

Sell2Rent is the fastest-growing sale-leaseback platform in the U.S. We help homeowners sell their house fast unlock equity and stay living in it as renters while matching them with cash-ready real estate investors who want instant performing assets.

The company has already done transactions in 30 states were scaling aggressively in 2026 and beyond.

We are looking for a world-class Marketing Manager- Seller Acquisition to own and scale Homeowner/Seller leads (people who want to sell and stay)

This is a high-impact high-visibility leadership role. You will build and lead the entire lead generation engine that directly fuels our revenue growth.

Your Mission

Own the strategy and execution to deliver 2000 homeowner leads per month within 12 months with 60% coming from organic channels.

What Youll Own

Full P&L responsibility for lead volume cost-per-lead and pipeline contribution
Build and lead a small team (SEO content social outreach) starting with 4 direct reports
Scale organic traffic from current 80k visits/mo to 500k visits/mo in 18 months
Dominate Google for high-intent keywords like sell my house and rent it back sale leaseback sell house stay in it cash home buyers that let you stay etc.
Build the #1 thought-leadership brand in sale-leaseback and investor education
Create a repeatable investor acquisition engine (LinkedIn BiggerPockets Facebook groups podcasts events)

Key Responsibilities

Develop and execute a multi-channel lead gen strategy with heavy emphasis on organic (SEO content social referrals partnerships)
Own technical SEO content calendar link-building and on-page optimization
Build a high-velocity content machine: blog posts comparison pages city-specific landing pages calculators quizzes YouTube explainer videos case studies
Scale organic social & community-led growth on LinkedIn Facebook Groups Reddit (r/realestateinvesting r/landlord) BiggerPockets TikTok
Launch and scale a referral/partnership program with real estate agents mortgage brokers financial advisors and iBuyers
Work hand-in-hand with Paid team to amplify top-performing organic content
Implement lead scoring routing and nurturing in HubSpot Salesforce
Hire mentor and manage a growing lead acquisition team

Requirements

7 years in performance marketing / lead generation (real estate proptech fintech or marketplace experience strongly preferred)
Proven track record of building organic growth engines that deliver leads/month
Deep hands-on expertise in SEO (youve ranked sites for competitive money keywords)
Experience generating homeowner/seller leads AND real estate investor leads
Previously led or built a small marketing team
Data-driven: GA4 GSC Ahrefs/SEMrush HubSpot Salesforce Looker Studio
Thrives in early-stage startup chaos youve done this before at a company doing $1M$30M ARR
Exceptional communication you can present to executives and investors with ease

Strong Advantages

Past success in residential real estatesale-leaseback iBuyer wholesale or turnkey real estate models
Experience with programmatic SEO and city/state landing page strategies
Existing relationships in the real estate investor community (BiggerPockets REIA groups etc.)

Benefits

Massive equity upside were on a rocket ship
Direct impact: your leads our revenue
Work alongside serial founders with multiple 9-figure exits
Be the architect of the category-defining lead engine in sale-leaseback

If youve built a predictable scalable lead machine in real estate or two-sided marketplaces and are ready to own both seller and investor acquisition at one of the hottest proptech startups of 2026 we want you.

Required Skills:

7 years in performance marketing / lead generation (real estate proptech fintech or marketplace experience strongly preferred) Proven track record of building organic growth engines that deliver leads/month Deep hands-on expertise in SEO (youve ranked sites for competitive money keywords) Experience generating homeowner/seller leads AND real estate investor leads Previously led or built a small marketing team Data-driven: GA4 GSC Ahrefs/SEMrush HubSpot Salesforce Looker Studio Thrives in early-stage startup chaos youve done this before at a company doing $1M$30M ARR Exceptional communication you can present to executives and investors with ease

This is a remote position.Sell2Rent is the fastest-growing sale-leaseback platform in the U.S. We help homeowners sell their house fast unlock equity and stay living in it as renters while matching them with cash-ready real estate investors who want instant performing assets.The company has alre...