Lead, Teacher Attraction Projects

At the NSW Department of Education we educate and inspire lifelong learners from early childhood through schooling to vocational education and training.

• Multiple temporary full-time opportunities until 30 June 2027
• Located in Parramatta with flexible working arrangements available
• Remuneration of $129464 - $142665 p.a. plus superannuation and annual leave loading

About the role

Step into a leadership role that shapes the future of teaching in NSW. As the Lead Teacher Attraction Projects you will guide a dynamic team of marketing specialists within the broader Teacher Attraction Initiatives teams promoting opportunities that inspire future teachers to join the profession and support current teachers to grow and thrive in their careers.

At the heart of this role is the responsibility to champion and communicate the Teacher Value Proposition (TVP) of the NSW Department of Education. Youll deliver results that exceed customer expectations drive continuous improvement across programs and improve processes to ensure exceptional service delivery.

Working closely with the Manager Teacher Attraction Projects youll lead the development and delivery of strategic communications as well as marketing and content initiatives to showcase teacher attraction programs and/or projects across owned and earned platforms and channels.

For further information please click here to view the role description.

About you

You are a communication professional who:

• Can confidently support the delivery of teacher attraction initiatives across key owned channels including website CRM EDM SMS and specialist technologies engaging target audiences while upholding NSW Government and Education brand requirements.
• Crafts clear compelling and inclusive messages and materials that inspire action
• Brings a strong track record in organising supervising and motivating teams to maximise resources and deliver outstanding outcomes.
• Is skilled in preparing program/project documentation and developing program/project plans to set clear timeframes funding and procedures.
• Balances competing priorities managing stakeholder expectations and delivering results in high-pressure time-sensitive environments.
• Champions a culture of a continuous-learning culture encouraging innovation and team input and supporting professional learning opportunities.

Key knowledge and experience

• Knowledge of and experience in promotions advertising social media and digital marketing branding print media event management and public relations with the ability to optimise communications for individual channels.
• Knowledge of and commitment to implementing the Departments Aboriginal Education Policy and upholding the Departments Partnership Agreement with the NSW AECG and to ensure quality outcomes for Aboriginal people.

Essential requirements of the role

• Relevant tertiary qualifications and equivalent experience in Communications Marketing Education Public Relations or a related discipline.
• Hold a valid drivers licence (provisional or above) with the willingness and ability to undertake interstate and intrastate travel to meet delivery requirements of projects.
• Demonstrated understanding of and commitment to the value of public education.

Benefits

• Flexible working arrangements
• 35 hour working week
• Competitive salary sacrificing employers contribution to superannuation and annual leave loading
• Flex Leave entitlements generous holidays & leave conditions
• Opportunities for advancement and mobility across the Department to support your career growth

How to apply

Attach a resume (maximum 5 pages) and a cover letter (maximum 2 pages) outlining how you meet the requirements and capabilities of this role.

Applicants are encouraged to prepare their application materials independently. The selection panel values authentic and personally written responses that reflect your own experience insights and alignment with the Departments values and priorities.

Please refer to the Applicants Guide to Applying to assist you with your application.

If you are an existing Education Support Staff (corporate staff) with the NSW Department of Education click here for instructions on how to submit your application.

All other applicants please submit your application by clicking Apply Now.

Note: the selection process will include a range of assessment techniques to assist in determining your suitability for the role. Successful candidates will be required to undertake pre-employment screening for this role which includes a National Criminal History Check.

This is a child-related role. As a condition of employment you will be required to provide a valid Working with Children Check (WWCC) Clearance number (for paid employment). Visit the website for more information.

Candidates must have Australian work rights (citizens permanent residents New Zealand citizens or a valid work visa). Ongoing (permanent) roles are open to Australian citizens and permanent residents and New Zealand citizens while temporary roles welcome applicants with a visa.

Closing date: 23 January 2026 at 11:59 pm.

For role enquiries please contact Malwina Strutt at and for recruitment process enquiries please contact Alex Katombe at

Please note due to the NSW Government closedown period (Wed 24 Dec 2025 Sun 12 Jan 2026) applications for this recruitment will be reviewed commencing mid-January 2026.

We welcome applications from all ages and genders Aboriginal and Torres Strait Islander peoples culturally and linguistically diverse groups the LGBTQIA community veterans refugees and people with disability. If we can make some adjustments to our recruitment/interview process to better enable you to shine please contact the Diversity and Inclusion Team () or visit NSW Department of Education Diversity and Inclusion.

A recruitment pool may be created through this recruitment process. A recruitment pool is a group of applicants who have been assessed and identified as suitable for this role and who may be considered for a range of similar roles including temporary term or ongoing roles over the next 18 months.