Senior Product Marketing Manager, HR Experiences

About Gusto

At Gusto were on a mission to grow the small business economy. We handle the hard stufflike payroll health insurance 401(k)s and HRso owners can focus on their craft and customers. With teams in Denver San Francisco and New York were proud to support more than 400000 small businesses across the country and were building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.

About the role

As the Product Marketing Manager for Gustos HR Experiences you will shape the narrative positioning and go-to-market strategy for Gustos HR apps and services (including hiring performance management compliance and our fractional HR expert service). This is a highly strategic role for a PMM who thrives at the intersection of customer insight product strategy PLG growth execution and who is energized by experimenting iterating and helping accelerate one of Gustos earlier but most promising strategic bets.

You will partner closely with Product to define category narratives validate early customer needs and influence the roadmap with data and insight. You will also lead the GTM strategy across self-serve in-product and sales-assisted channels ensuring Gustos HR suite drives meaningful customer engagement adoption and long-term retention on the platform. Were looking for a full-stack PMM who is fluent in product-led growth strong in GTM experimentation and excited to architect both the strategy and the execution required to grow a multi-product suite.

What you will own

• End-to-end narrative and positioning development for Gustos HR suite: product story value prop hierarchy competitive differentiation and ecosystem messaging connected to Gustos broader payroll platform
• Product growth partnering with PM to deepen customer understanding synthesize insights refine product direction and validate opportunities that accelerate adoption revenue and long-term retention
• Translation of customer jobs-to-be-done market dynamics and product vision into compelling data-backed recommendations for Product and company leadership
• Experimentation- and usage-led GTM strategy across the HR suite: onboarding flows activation levers in-product messaging lifecycle nudges and self-serve motions that improve engagement and retention
• Launch strategy planning and measurement for HR features and improvements across self-serve and partner channels creating clear feedback loops and KPIs that help the team understand whats working and where to iterate
• Partnership with Sales and Enablement teams to build high-quality segment-specific pitch decks ROI models value prop guides and product materials that articulate Gustos differentiated HR suite and platform value

What were looking for

• 810 years in Product Marketing or related roles with deep experience in positioning messaging customer insight and GTM execution
• Strong storytelling and narrative development skills with the ability to communicate across multiple modalities and tailor messages to diverse audiences from small business owners to internal executives
• A track record of creative scrappy experimentation; someone who can test learn and iterate quickly to find what resonates with users and accelerates adoption and engagement
• Comfort operating in ambiguity bringing structure and clarity to a broad evolving product surface area and helping teams align on focus ICPs and strategic priorities
• Analytical rigor with comfort defining KPIs analyzing adoption/activation/usage and structuring feedback loops that guide prioritization and iteration.
• Bias toward action creativity and cross-functional collaboration thriving within highly interdependent teams (Product Data Growth CX Sales and others)
• Fluency with AI-powered marketing and analytics tools and processes

Our cash compensation amount for this role is targeted at $153000 - $180000/yr in Denver Phoenix Atlanta and Las Vegas and $180000 - $210000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

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