Paid Search Executive

Paid Search Executive Digital Marketing

Location: Greenford Department: Digital Marketing Reports to: Global Search Marketing Manager

Were looking for a results-driven and analytical Paid Search Executive to join our Digital Marketing team during an exciting period of transformation and growth. Reporting to the Global Search Marketing Manager youll play a vital role in the day-to-day management and optimisation of our paid search campaigns our largest and fastest-growing channel.

Following a recent move to bring all paid media activity in-house weve already seen exceptional performance gains and are now focused on scaling further. This is an opportunity to make a meaningful impact in a high-growth environment working on global campaigns across the US APAC UK and EU.

Youll support the end-to-end execution of Paid Search and YouTube campaigns working closely with the Paid Social ECOM and wider marketing teams. With a strong eye for numbers and strategic thinking youll interpret campaign data into actionable insights to drive performance efficiency and growth of our DTC proposition.

This is more than just a role its a chance to contribute to global product launches test cutting-edge marketing strategies and be part of a fast-paced entrepreneurial culture where your ideas and execution will shape the brands digital future.

Key Responsibilities

• Execute and optimise paid search campaigns using tools such as Google Ads Search Ads 360 and Squared.IO to deliver on budget and KPI targets.

• Conduct daily performance checks and routine maintenance to ensure campaigns run efficiently and effectively.

• Develop compelling brand-aligned ad copy in line with our evolving brand platform Life Unfolded.

• Collaborate with the Paid Social team to support full-funnel cross-platform strategies and asset sharing.

• Work alongside our Data Analyst to identify performance trends and growth opportunities through data analysis and insight generation.

• Contribute to the testing and development roadmap by trialling new strategies and initiatives across multiple markets.

• Support strategic planning and innovation efforts aimed at improving account performance and scalability.

• Perform regular campaign audits A/B testing and ad experiments to drive continual improvement.

• Assist with the optimisation and maintenance of Google Merchant Center stores and test feed-based strategies.

• Collaborate with the CRM team to refine and test audience targeting approaches to enhance efficiency and effectiveness.

• Maintain a proactive insight-driven approach to ad copy and landing page testing with the goal of increasing conversion rates.

• Utilise tools such as Squared.IO to optimise our accounts through strategic changes and optimisations and using a new platform Motion to review YouTube creative performance and report on outcomes.

What Were Looking For

• Hands-on experience managing campaigns in Google Ads and Search Ads 360.

• Experience with YouTube Discovery Smart Shopping and Performance Max (PMAX) campaigns is a strong plus.

• Demonstrated ability to build launch and optimise search campaigns with a focus on measurable outcomes.

• Solid understanding of audience targeting both in-platform and via first-party data.

• Strong analytical mindset with the ability to translate data into strategic actions.

• A self-starter with a commercial mindset and a proactive approach to problem-solving.

• Familiarity with tools such as Motion Squared.IO Google Tag Manager and Google Merchant Center is advantageous.