Marketing Manager

Job Title: Marketing Manager (Zoho Ecosystem Expert)

Company Overview

We are a fast-growing B2C Chennai based trading company importing bearings looking for a hands-on data-driven Marketing Manager who will own the entire customer acquisition engagement and retention funnel using the complete Zoho marketing stack. This is a strategic yet execution-heavy role perfect for someone who loves building scalable systems inside Zoho One.

Role Overview

As Marketing Manager you will plan execute optimize and report on all marketing activities end-to-end using only Zoho tools. You will be the in-house Zoho marketing power user and the go-to expert for the entire Zoho marketing suite.

Key Responsibilities

• Design and execute full-funnel marketing strategies (Awareness Consideration Conversion Retention Advocacy) exclusively on the Zoho ecosystem.
  
• Build manage and continuously optimize multi-channel automated journeys in Zoho Marketing Automation (email SMS WhatsApp push social webinars).
  
• Create high-converting landing pages and lead magnets using Zoho LandingPage and Zoho Forms.
  
• Run email & SMS campaigns drip sequences re-engagement flows and lifecycle marketing with Zoho Campaigns.
  
• Manage and grow all social media channels (organic paid) via Zoho Social scheduling monitoring engagement and reporting.
  
• Plan launch and optimize the online store (if applicable) using Zoho Commerce including abandoned-cart recovery and product recommendation campaigns.
  
• Conduct A/B tests heat maps session recordings funnels and personalization campaigns with Zoho PageSense to improve conversion rates.
  
• Set up and manage live chat chatbots (Zobot) on the website using Zoho SalesIQ for real-time lead qualification and support-to-sales handoff.
  
• Build customer feedback loops NPS and market research surveys using Zoho Survey and Zoho Forms.
  
• Create and manage customer loyalty referral and affiliate programs with Zoho Thrive.
  
• Organize webinars virtual events and hybrid conferences end-to-end with Zoho Backstage.
  
• Maintain consistent local presence and review management across Google and directories using Zoho Publish.
  
• Build executive-level dashboards and marketing ROI reports in Zoho Analytics (blending data from all Zoho apps Google Analytics Meta etc.).
  
• Own the entire Zoho One marketing configuration: workflows custom fields tags lead scoring attribution models and integrations.
  
• Train and guide junior team members on Zoho best practices.