Marketing Efficiency, Intelligence, Data Analytics & Insights Manager
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
This role drives marketing efficiency and intelligence through advanced analytics econometric modeling and actionable insights. The position ensures campaigns are cost-effective measurable and aligned with business objectives while fostering adoption of data-driven decision-making across all nameplates.
Key Responsibilities & KPI Alignment:
Marketing Efficiency
- Develop frameworks to measure and improve Marketing ROI across channels. KPI: ROI improvement trend; LTV and Cost per Acquisition balance.
- Optimize budget utilization and resource allocation. KPI: Budget performance %.
- Implement automation to reduce manual processes. KPI: % reduction in process time.
Marketing Intelligence
- Build and maintain real-time integrated dashboards for performance tracking. KPI: Dashboard adoption rate.
- Deliver competitive and market insights to inform strategy. KPI: Number of actionable insights implemented per quarter.
Data & Analytics
- Ensure data quality and governance across CRM digital and retail sources. KPI: Data Quality Score %.
- Apply predictive analytics and econometric models for forecasting. KPI: Model accuracy
- Drive econometric model development and adoption per nameplate. KPI: % of nameplates using validated models; incremental ROI from model-driven decisions.
Insights & Reporting
- Translate complex data into clear recommendations for stakeholders. KPI: Insight-to-action ratio %.
- Present insights in quarterly reviews and strategic planning sessions. KPI: Stakeholder satisfaction score.
Collaboration & Enablement
- Align methodologies with global analytics teams. KPI: Compliance with global standards.
- Train regional teams on analytics best practices. KPI: Training completion rate >95%.
Eligibility & Qualifications:
- Reside in Brazil or available for relocation.
- Fluent in English; Portuguese or Spanish preferred.
- Advanced degree (MBA Masters) is a plus.
- 10 years in marketing analytics business intelligence or marketing operations.
- Working knowledge or proficiency in Power BI Tableau SQL and Python/R (accepted familiarity with these platforms is considered).
- Strong understanding of marketing funnels attribution models and ROI analysis.
Preferred Skills:
- Experience in multinational environments and South American market dynamics.
- Expertise in econometric modeling predictive analytics segmentation and translating these insights into actionable strategies that influence marketing behaviors and optimize performance..
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
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General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
Manager
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
