Senior Brand Manager
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Job Summary
As Senior Brand Manager you will be instrumental in shaping and driving the execution of the Williams F1 brand across campaigns partnerships merchandise and licensing and internal initiatives. Operating at a senior-weight level youll focus on working cross-functionally with teams to ensure brand governance consistency campaign effectiveness and strategic alignment across every touchpoint from race day content to internal cultural moments.
Working closely with our Marketing team youll manage the day-to-day delivery of brand and marketing projects working closely with the Creative Partnerships Merchandise and Licensing and HR teams as well as external agencies and stakeholders. This role is perfect for someone who thrives in a fast-paced environment is passionate about brand and is a strong collaborator with the ability to be hands-on to help steer the direction for a British icon.
Main Duties:
- Act as a guardian of the Williams Racing brand ensuring consistent application across all touchpoints and enforcing brand guidelines.
- Brand strategy and governance working with cross-functional teams.
- Developing and delivering integrated brand campaigns working closely with our Marketing team across both internal and external channels to support marketing objectives and brand growth.
- Partner with internal teams (including HR Partnerships Merchandise & Licensing Fan Engagement and Race Team) to deliver brand-led campaigns that support their strategic goals.
- Manage day-to-day relationships with external creative and media agencies.
- Brief and collaborate with the in-house Creative Team to develop on-brand assets for campaigns events and content initiatives.
- Coordinate and manage brand campaign timelines ensuring on-time delivery budget control and performance tracking.
- Support event branding fan activations and content production in collaboration with commercial and marketing teams.
- Analyse brand and campaign performance reporting insights and recommendations to drive continuous improvement.
- Stay up to date on cultural fan and industry trends to inform brand storytelling and activation
Core Competencies:
- Cross-functional collaboration A natural connector who thrives in a team-first environment.
- Brand storytelling Skilled at creating and delivering campaigns that build emotional connection and consistency.
- Project and campaign management Confident managing multiple timelines stakeholders and deliverables simultaneously.
- Strategic thinker with commercial understanding Able to turn insights into actionable creative strategies.
- Cultural and trend awareness Brings energy and relevance to the brand by staying close to fan culture sport and design trends.
- Detail-oriented Has a sharp eye for execution and design alignment.
Qualifications :
- 5 years of experience in a brand marketing or campaign management role.
- Experience working within sport entertainment fashion or fast-paced creative industries preferred.
- Solid understanding of brand development campaign planning and multi-channel content production.
- Experience briefing and working alongside creative and digital teams.
- Strong organisational and communication skills.
- Experience working with agencies managing budgets and overseeing production timelines.
- Proficiency in using project management and marketing tools.
Additional Information :
We fuel our team with a competitive benefits package including generous holidays vibrant staff events a subsidised onsite restaurant and a range of car schemes. Stay energised with 24/7 access to our gym and free fitness classes like outdoor boot camps Pilates and Yoga. With free parking and sprawling green spaces youve got the perfect space to recharge and refocus.
Join a fast-paced future-thinking team thats driving innovation and pushing past engineering boundaries. Here your skills and ideas dont just contribute they will power projects across diverse industries making a real global impact.
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Atlassian Williams Racing is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
114 race victories in Formula 1, nine times Formula 1 Constructors Champion, seven times Formula 1 World Drivers Champions and the only team to have won in F1, 24h Le Mans and British Touring Cars. A proven track record that sets Williams Racing apart from the competition. Our unique ... View more
