The Role:
We are seeking an experienced strategic and highly collaborative product leader to lead our Campaign team at SoFi. This team owns the platforms and experiences that power our promotional marketing campaigns. The role is central to the success of SoFis goals of driving member acquisition engagement and retention towards the overall mission of SoFi to help our members get their money right.
You will be responsible for setting the vision identifying opportunities and key inputs setting goals defining the member/marketer experiences and delivering features. As a product leader in our organization we look to you to set big ambitious goals be gritty and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate influencing and building cross-functional experiences with stakeholders across all business units.
This role is inherently cross-functionalyou will work closely with engineering marketing data science design operations finance risk legal compliance and executive teams to set business objectives define product strategy prioritize features and execute on them. Youll play the critical role of driving the business while bridging the technical and business worlds to drive profitable business growth while managing risk.
What Youll Do:
- Own and define the vision strategy and product roadmap for Campaigns platforms at SoFi
- Identify leapfrog product features leveraging forward thinking technology data tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members to help them get their money right
- Create and evangelize a product vision and own a multi-year product roadmap including prioritizing and driving backlogs for launch with your dedicated engineering teams
- Communicate the vision strategy execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company
- Collaborate closely with the full cross-functional team (e.g. marketing product design engineering platform data compliance risk finance and operations) for your line of business & initiatives to help execute on the strategic vision
What Youll Need:
- Bachelors degree or higher with a technical discipline
- 5 years of experience in a Product Management role
- Previous experience leading Platform and/or MarTech cross functional teams
- Technical savvy with marketing systems and ability to partner closely with marketing leadership
- Full stack operator: ability to both create and execute the business and product strategy; with clear objectives but limited ambiguous or varied direction
- Ability to operate cross-functionally leading and influencing colleagues and ultimately leading to timely tactical decision making to advance our objectives
- Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment
- Superior communication skills both written and verbal along with experience presenting to C-level leadership
- Data-driven approach and excellent analytical skills
- Passion for your customers!
Required Experience:
Senior IC
The Role:We are seeking an experienced strategic and highly collaborative product leader to lead our Campaign team at SoFi. This team owns the platforms and experiences that power our promotional marketing campaigns. The role is central to the success of SoFis goals of driving member acquisition eng...
The Role:
We are seeking an experienced strategic and highly collaborative product leader to lead our Campaign team at SoFi. This team owns the platforms and experiences that power our promotional marketing campaigns. The role is central to the success of SoFis goals of driving member acquisition engagement and retention towards the overall mission of SoFi to help our members get their money right.
You will be responsible for setting the vision identifying opportunities and key inputs setting goals defining the member/marketer experiences and delivering features. As a product leader in our organization we look to you to set big ambitious goals be gritty and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate influencing and building cross-functional experiences with stakeholders across all business units.
This role is inherently cross-functionalyou will work closely with engineering marketing data science design operations finance risk legal compliance and executive teams to set business objectives define product strategy prioritize features and execute on them. Youll play the critical role of driving the business while bridging the technical and business worlds to drive profitable business growth while managing risk.
What Youll Do:
- Own and define the vision strategy and product roadmap for Campaigns platforms at SoFi
- Identify leapfrog product features leveraging forward thinking technology data tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members to help them get their money right
- Create and evangelize a product vision and own a multi-year product roadmap including prioritizing and driving backlogs for launch with your dedicated engineering teams
- Communicate the vision strategy execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company
- Collaborate closely with the full cross-functional team (e.g. marketing product design engineering platform data compliance risk finance and operations) for your line of business & initiatives to help execute on the strategic vision
What Youll Need:
- Bachelors degree or higher with a technical discipline
- 5 years of experience in a Product Management role
- Previous experience leading Platform and/or MarTech cross functional teams
- Technical savvy with marketing systems and ability to partner closely with marketing leadership
- Full stack operator: ability to both create and execute the business and product strategy; with clear objectives but limited ambiguous or varied direction
- Ability to operate cross-functionally leading and influencing colleagues and ultimately leading to timely tactical decision making to advance our objectives
- Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment
- Superior communication skills both written and verbal along with experience presenting to C-level leadership
- Data-driven approach and excellent analytical skills
- Passion for your customers!
Required Experience:
Senior IC
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