Digital Marketing Specialist

SOCIAL MEDIA AND CONTENT DEVELOPMENT

• Coordinate day-to-day social media activities including content creation scheduling community engagement and performance tracking.
  

• Works with marketing and communications team to brainstorm concepts write copy edit content and copy and proofread Second Harvest communications materials including social media web content emails ads talking points marketing collateral and more. Proofreading includes checking facts spelling grammar and ensuring content is correct and up to date.
  

• Create and edit graphics in Canva to support all internal and external marketing efforts across channels such as Workvivo social media email and web.
  

• Create compelling mission-driven content that boosts audience engagement across platforms emphasizing storytelling that highlights the impact of Second Harvests work.
  

• Produce and edit short-form videos (e.g. Reels TikToks) that capture authentic moments share neighbor and volunteer stories and drive action.
  

• Develop creative and interactive posts (polls stories behind-the-scenes features) to increase reach engagement and follower growth.
  

• Conduct local influencer outreach and collaborate with influencers to develop authentic mission-driven content and increases Second Harvests reach and visibility across digital platforms.

• Monitor social media comments and messages responding or escalating as appropriate.
  

• Stay current on social media trends and platform updates providing recommendations to increase engagement and reach.

CAMPAIGN AND DIGITAL SUPPORT

• Assist in executing digital marketing campaigns to support fundraising volunteerism and awareness goals.
  

• Draft and proofread copy for emails web pages blog posts and other marketing materials.
  

• Support website updates and maintenance ensuring content accuracy accessibility and visual consistency.
  

• Collaborate with the Senior Marketing Strategist to develop and maintain content calendars for digital and social platforms.
  

• Collect organize and maintain digital assets including photos videos and graphics.

STORY COLLECTION

• Assist Manager Media & Communications as needed to collect stories photos and videos of clients.
  

• Assist Manager Media & Communications as needed to record transcribe and write client stories for direct mail blog email and digital.
  

• Catalog and organize stories in Basecamp.

PROJECT COORDINATION AND GENERAL MARKETING SUPPORT

• Monitors marketing request form and works with internal departments to manage and coordinate internal creative services requests for collateral social media recognition and other deliverables from concept to production.
  

• Utilizes Basecamp a project management tool to maintain tight schedules and high standards of quality for all marketing-related projects.
  

• Supports internal communication initiatives including content for Workvivo and internal displays.
  

• Provides other administrative support to the marketing and communications team and fill in for other Marketing staff as needed.
  

• Take photos and video as needed for website and social media.
  

• Other duties as assigned.

• Monday Friday 8:00am 4:30pm.

• Essential business/ first responder: In instances of a federal state or locally declared emergency Second Harvest is typically considered an essential business service and emergency responder. All employees may be required to perform regular or emergent duties on-site. Employee safety is balanced with business and community necessity. Some positions are more likely to be required on-site than others.

• Proactive go-getter with a genuine enthusiasm for telling Second Harvests story and sharing its impact through creative mission-driven content.

• Creative storyteller with a sharp eye for engaging visuals and narratives that connect emotionally and inspire action.

• Stays ahead of social media trends platform updates and best practices; eager to experiment with new formats like Reels TikTok and interactive content.

• Strong collaborator who thrives in a team environment and works cross-functionally with colleagues to bring campaigns and ideas to life.

• Proficient in social media with a proven experience using Google Analytics Facebook Insights and Facebook Ad Manager Hootsuite or Sprout Social.

• Proficient in Word Excel and PowerPoint online search engines and developing and administering web content.

• Create and edit basic images in Canva and/or Adobe Creative Suite.

• Experience with Wordpress and CRMs.

• Dynamic journalistic/writing skills.

• Thrive in a fast-paced environment.

• Excellent time-management and follow-through skills.

• Monitor compile and analyze data to guide decision making.

• Highly effective interpersonal skills and the ability to communicate with different personalities in a tactful mature and professional manner.

• Solid grammar editing and proofreading capabilities. Excellent short-form and long-form writing skills.

• Think strategically and conceptualize creatively.

• Project coordination skills with ability to manage workflow processes and schedules.

• Oral and written communication abilities.

• Composed poised and professional demeanor.

• Self-starter approach toward work with an eagerness to consistently meet and exceed objectives and take on more responsibility.

• Knowledge/understanding of the nonprofit sector relating to hunger issues.

• Work with a purpose: As one of middle Tennessees largest nonprofits our local hunger relief work is uniquely rewarding hands on and solutions oriented. We are innovative mission-focused diverse collaborative values-driven and focused on results. A career with Second Harvest ensures that you not only earn a paycheck but also help your local community through meaningful work. If you are passionate about serving your neighbors in need and are committed to our mission of ending hunger we invite you to join our 120 person team in the fight against hunger as we work to achieve our vision of a hunger free community.

• Award winning workplace: we are a best-in-class workplace because we are passionate and people focused we listen respect care and challenge each other so that our neighbors can count on us. Our employees have identified us among The Tennesseans Top Workplaces eight times based solely on employee surveys and feedback. We are invested in our team and offer frequent whole-person wellness opportunities through our Harvest Wellbeing Program. We focus on staff physical and mental health financial empowerment personal and professional development as well as social and community engagement. There is ample opportunity to be engaged have work-life-balance and grow with Second Harvest.
  
• Compensation & Benefits: Second Harvest is proud to offer rich and affordable total compensation packages. Full-time employment includes 34 days off medical (employee-only is 100% employer paid) dental vision 403b retirement (up to 3% match 5% base length of service vesting) disability insurance (short and long term) and long-term care insurance.
  

• DEIB & Equal Employment Opportunity: Second Harvest Food Bank of Middle Tennessee provides equal employment to all applicants and employees based on merit qualifications and abilities. We do not discriminate in employment opportunities or practices on the basis of race color religion gender sexual orientation national origin age disability veteran status genetic information or any other legally protected status. We believe that inclusion and belonging strengthen our team drive innovation and enhance our ability to serve our community.

Required Experience:

IC