Content Marketing Specialist, Literacy and World Languages
Share
Job Location:
Pittsburgh, PA - USA
Monthly Salary:
USD 65000 - 70000
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Content Marketing Specialist Literacy and World Languages
What We Seek
At Carnegie Learning were building lifelong learners. We want to help every student and teacher reach their potential so we rely on research and instructional best practices to provide the highest-quality math literacy world language professional learning and tutoring solutions. And we need your help to get the word out.
Were looking for a content marketing specialist who is a word chameleon:you can shift from shaping impactful messaging to inspiring customer success stories crafting thought leadership blog posts and writing quippy ad copynailing every piece. Were seeking a rhetorical lighthouse drawing in and delighting customers and prospects with creative compelling content until they become qualified leads then loyal customers. If youre passionate about balancing a data-driven SEO-minded approach with human-centered emotionally rich writing we need you. Join our growing team and do the best work of your career!
What Your Day Will Look Like
- Partner with the product marketing team to create and refine compelling content in a variety of forms (collateral webpage copy blog posts emails ad copy newsletters and more) that speaks to our audience of K-12 administrators and educators and helps us stand out from the crowd.
- Partner with product marketing and communications to refine social media strategy for products.
- Drive SEO and content optimization strategy to connect content with prospects and in turn drive MQLs.
- Provide strategic consult on SEM working with internal CL and vendor partners.
- Lead and complete writing projects that include multiple rounds of review with various stakeholders and subject matter experts.
- Think outside the box and strategize new ways of using content to engage our audience.
What Should Be In Your Bookbag
- Bachelors degree in English Communications Journalism or related field
- Experience with literacy and/or world languages education markets preferred but not required
- Proven track record in content marketing and copywriting with a portfolio of ad copy email copy web copy blogs newsletters brochures video scripts etc.
- Demonstrated ability to adapt writing style to different audiences and goals effectively tailoring content to resonate with K-12 administrators and educators.
- Deep understanding of educators current needs and trends in the education industry
- Strong understanding of SEO principles and experience optimizing content for search engines driving organic traffic and improving online visibility.
- Proven ability to blend UX writing with SEO and accessibility practices to create content that resonates with a diverse audience.
- Knowledge of data-driven content marketing strategies including the ability to analyze content performance metrics and make data-backed decisions to optimize content effectiveness.
- Detail-oriented with exceptional organizational skills capable of managing multiple writing projects simultaneously and meeting deadlines.
What Gives Us Purpose
Carnegie Learning is a leading provider of K-12 education technology curriculum and professional learning solutions. With the highest quality research-based offerings for K-12 math literacy world languages and more Carnegie Learning is changing the way we think about learning and creating powerful results for teachers and students alike. At Carnegie Learning we strive to create an environment where people want to work - one where the larger team comes first where trying new things (and sometimes failing) is encouraged and where we pursue our mission relentlessly.
Carnegie Learning is a major disruptive force in the digital curriculum market by combining world-class research differentiated technology best in class content together with a world-class mission-oriented team. This is where you come in! Are you ready to do the best work of your career and shape the future of learning
What We Provide
- Named a Pittsburgh Top Workplace five years in a row
- Medical dental and vision benefits
- Virtual health services
- Basic life and disability insurance is offered at no cost
- HSA FSA DCSA and Commuter saving accounts
- 401k with company match
- Employee assistance program
- Pet and Legal services insurance
- Generous paid time off and holidays
- Variable compensation opportunities
- Business casual work environment
- Mission-driven culture
- Flexible working hours leveraging remote capabilities
What We Believe
We respect and celebrate the unique attributes characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our business and industry. Carnegie Learning is an Equal Opportunity Employer.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
