Business Analyst Campaign Specialist Zeta Platform
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Job Location:
Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Ready to build the future with AI
At Genpact we dont just keep up with technologywe set the pace. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.
If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of whats possible this is your moment.
Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading enterprisesglobally.Through ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay ahead.Powered by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow today.Get to know us atand onLinkedInXYouTube andFacebook.
Inviting applications for the role of Management Trainee/ Business Analyst Campaign Specialist- Zeta Platform!
In this role you will be responsible for executing marketing campaigns for one of largest North American bank and their retail clients.
You will work with multiple stakeholders and teams. Attend required business meetings to understand the campaign objectives strategy segmentation etc then build campaigns using SAS / SAS CI.
Responsibilities
Making sure campaigns are build and launched without any errors and delays.
Your role will function as an overlay of existing technical and domain experts and bring value through disciplined campaign execution and solution management skills.
Responsibilities
Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution and solutions that meet the business needs of clients
Map the business requirement and execute campaigns using SAS / SAS CI for the respective portfolio(s)
Work with each Service and Horizontal line (internally) to ensure campaign is executed and launched on-time & error free
Proactively reach out to the marketing managers and highlight any process improvement ideas and build value adds to the process and the team
## Technical Skills
1. *Zeta Platform Expertise*: In-depth knowledge of the Zeta platform including Email Journey Builder
Customer Strategy Segmentation and Targeting.
2. *Email Marketing Automation*: Understanding of email marketing automation principles including trigger-based emails workflows and personalization.
3. *Data Analysis*: Ability to analyze customer data identify trends and make data-driven decisions.
4. *Segmentation and Targeting*: Knowledge of segmentation and targeting strategies including customer profiling behavioral segmentation and predictive analytics.
## Banking Industry Knowledge
1. *Banking Products and Services*: Understanding of banking products and services including credit cards loans and accounts.
2. *Customer Communication*: Understanding of effective customer communication strategies including tone language and content.
## Email Content Creation
1. *Email Template Design*: Ability to design and create effective email templates that engage cardholders.
2. *Content Writing*: Skill in writing clear concise and compelling email content that resonates with cardholders.
3. *Personalization*: Knowledge of personalization techniques including dynamic content and variable insertion
Qualifications we seek in you!
Minimum Qualifications
UG / PG in Statistics Math or Computer Science
Robust campaign execution / analysis experience
Preferred Qualifications/ Skills
SQL SAS / SAS CI
Ability to handle tasks independently and execution
Prior experience in campaign execution process
Why join Genpact
Be a transformation leader Work at the cutting edge of AI automation and digital innovation
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your career Get hands-on experience mentorship and continuous learning opportunities
Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day
Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.
Required Experience:
IC
Key Skills
- SQL
- Agile
- Business Analysis
- Visio
- Waterfall
- Business Process Modeling
- Requirements Gathering
- User Acceptance Testing
- Business requirements
- SDLC
- Systems Analysis
- Data Analysis Skills
About Company
Artificial Intelligence. Real Outcomes. AI is changing big businesses, and so are we. Discover how cutting-edge AI drives unparalleled value.
