Growth & Product Marketing Analyst

You will play a key role in optimizing digital channels developing customer-facing campaigns analyzing performance data and contributing to product positioning that drives business growth.

Key Responsibilities

Marketing & Growth Support

• Assist in developing and executing product marketing strategies across web and mobile channels (WhatsApp SMS etc).
  

• Support campaign planning targeting and messaging for key customer segments.
  

• Work closely with cross-functional teams (Product Data Engineering Customer Experience) to align marketing initiatives with business priorities.
  

Digital Marketing Execution

• Manage and optimize digital advertising campaigns (Google Display Meta programmatic owned channels).
  

• Monitor campaign performance track conversions and recommend improvements to maximize ROI.
  

• Support creative development for ads landing pages and product announcements.
  

Data Insights & Reporting

• Analyze funnel performance and marketing KPIs to drive decision-making.
  

• Use analytics tools and data management platforms (Google Analytics Sigma computing etc.) to generate insights.
  

• Support experiment design (A/B tests) monitor results and interpret findings.
  

Product Positioning & Messaging

• Assist in preparing product launch materials internal briefs (etc.)
  

• Support with developing customer-facing assets (blog posts FAQs in-app web messaging email etc).
  

Requirements

• 3 - 5 years of experience in product marketing digital marketing growth or related roles within tech fin-tech or digital-first companies.
  

• A good understanding of marketing funnels customer segmentation and lifecycle marketing.
  

• Hands-on experience with digital advertising platforms (Google Ads Meta Ads programmatic DSPs).
  

• Comfortable working with data: pulling reports interpreting metrics and presenting insights.
  

• Experience with analytics tools (GA4 Mixpanel SQL Excel/Sheets).
  

• Strong communication skills and ability to translate data into actionable narratives.
  

Nice-to-Haves

• Experience with A/B testing experimentation frameworks or growth loops.
  

• Familiarity with mobile-first African markets.
  

• Ability to create lightweight creative assets (simple graphics landing pages etc).
  

• Understanding of fin-tech user behavior and credit/lending products.