Head of eCommerce

Bellevue, WA - USA

Monthly Salary: Not Disclosed

Posted on: 3 days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Viome is a pioneering health technology company using advanced RNA sequencing AI and

systems biology to empower individuals to take control of their health. Our consumer business

offers at-home intelligence tests and personalized nutrition programs that translate gene

expression and microbiome activity into actionable health insights.

We are on a mission to make illness optional and were looking for a data-driven customer-

obsessed leader to shape the next generation of Viomes digital commerce experience.

The Head of eCommerce Experience is responsible for owning performance

across all digital storefronts and conversion points. This role sits at the intersection of product

marketing and technology combining expertise in UX merchandising CRO and platform

operations to deliver a frictionless and personalized shopping experience that drives revenue

growth retention and lifetime value.

You will lead the strategy and execution of site experience conversion optimization and

platform performance partnering cross-functionally to turn Viomes science into a world-class

eCommerce experience.

Site Experience & Merchandising
Own homepage product detail pages (PDPs) bundles offers and conversion flows.
Define and execute product merchandising pricing promotions and offer strategies to optimize AOV and subscription attach rate.
Partner with Marketing and Product to align content campaigns and category storytelling with brand and growth goals.
Lead cross-sell and up-sell strategy across PDPs cart and post-purchase.
Maintain site taxonomy and ensure mobile-first conversion-optimized design.

Conversion Rate Optimization (CRO)
Lead continuous A/B testing UX experimentation and funnel optimization to improve conversion and retention metrics.
Define the customer journey from acquisition through checkout and subscription renewal identifying friction points and opportunities.
Own Viomes personalization roadmap integrating behavioral biological and purchase data into tailored onsite experiences.
Partner with Analytics to measure impact report on funnel performance and drive data-backed decision-making.

Platform Operations & Performance
Own Viomes eCommerce infrastructure including Shopify Loop Klaviyo GA4 Tag Manager and integrated martech tools.
Ensure platform reliability technical SEO and site speed performance meet best-in- class standards.
Manage relationships with platform vendors developers and technical partners.
Oversee product feed accuracy tagging pixel management and analytics implementation.
Collaborate with Operations on subscription fulfillment order accuracy and integration between eCommerce and backend systems.

Collaboration & Leadership
Partner closely with the Marketing team on campaign alignment traffic flow and conversion feedback loops.
Collaborate with CX to improve post-purchase journeys subscriptions and retention levers.
Partner with Product on digital experience innovation including app-to-site and test-to-cart integration.
Build and mentor a high-performing eCommerce team spanning site operations
CRO/UX and merchandising.

Success Metrics

Site Conversion Rate
Average Order Value (AOV)
Subscription Attach Rate
Site Speed & Uptime
Gross Revenue from

In the first year you will:

Redesign core journey to improve conversion and subscription by 1520%.
Launch an ongoing CRO and personalization testing program.
Improve site speed and SEO performance to top-quartile benchmarks.
Establish a unified analytics and reporting framework for site experience.
Build the foundation for scalable eCommerce growth across

Qualifications

10 years of experience in eCommerce site optimization or DTC digital experience; health wellness or tech experience preferred.
Expertise in Shopify Plus Loop Klaviyo Google Analytics 4 Tag Manager and CMS tools.
Strong understanding of UX principles A/B testing personalization and data analytics.
Proven success driving measurable growth through site optimization and funnel improvement.
Excellent cross-functional collaboration skills; experience working with creative product and engineering partners.
Strategic thinker with hands-on executional capability and a passion for continuous improvement.

$180000 - $250000 a year

Comp range includes mix of Cash Equity and Bonus opportunity

At Viome we are committed to pay transparency and equity. We comply with Washington States Equal Pay and Opportunities Act (EPOA) and believe in providing fair and equitable compensation to all of our employees.

We believe that transparency in pay is essential to promoting fairness and accountability in our workplace. Therefore we will provide candidates with the salary range for this position during the interview process. We also welcome and encourage candidates to discuss their compensation expectations with us during this process.

At Viome youll work alongside scientists technologists and innovators reimagining how we

understand and improve human health. Youll help bring that science to life for millions of

customers creating digital experiences that empower individuals to live healthier longer

and more consciously.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Director

Viome is a pioneering health technology company using advanced RNA sequencing AI andsystems biology to empower individuals to take control of their health. Our consumer businessoffers at-home intelligence tests and personalized nutrition programs that translate geneexpression and microbiome activity...