Lifecycle Marketing Manager

At Unmind were here to create better mental health.

We believe mental health should be a source of strength not struggle for people teams and entire organisations.

We combine science technology and human care to help companies like Uber Disney Major League Baseball and the NHS improve mental health and drive performance.

Now were looking for more brilliant people to help us do it.

Our Values

Were building a company where ambition and empathy go hand in hand.

Outpace the rest Move fast. Deliver excellence.

Stronger together We go further faster together.

Client first We win when our clients win.

Inclusion & Belonging

Were building a place where everyone feels seen heard and supported and where difference is celebrated.

If you need adjustments during the process tell us when you apply or email .

Learn more about how we hire and our commitment to equity in our Candidate FAQ

The Role - Lifecycle Marketing Manager

Were looking for a Lifecycle Marketing Manager to be the dedicated owner of our member communication strategy ensuring every user gets the maximum value from the Unmind platform. Youll play a critical role in driving higher member engagement increasing utilization of high-value services like Therapy and Coaching and establishing robust governance to protect client trust and mitigate compliance risk.

What youll do

• Own and Optimize Engagement: Lead the strategy planning and execution of member marketing campaigns and automated journeys to drive platform utilization with a focus on high-value services like Therapy and Coaching.

• Drive Revenue and ROI: Fuel client renewals and expansions by demonstrating and improving client ROI through increased member engagement directly impacting additional Annual Recurring Revenue (ARR).

• Establish Governance: Design and maintain robust governance frameworks for all member communications ensuring regional compliance audience segmentation accuracy and risk mitigation across hundreds of thousands of member touchpoints.

• Maximize Technology Investment: Act as the expert for the Braze member marketing platform ensuring we extract full value by designing automated personalized journeys and leveraging data insights.

• Cross-Functional Collaboration: Partner closely with Client Success Sales and Product teams translating utilization results into quantifiable ROI for business reviews and ensuring alignment between product features and member communication.

• Enable B2B2C Client Success: Build scalable campaigns-in-a-box to help clients promote Unmind internally including editable templates in-app copy and how-to guides for high-priority rollouts.

About You

In the spirit of equity and continuous growth we invite you to remove education from your CV. Qualifications are not a factor in our decision-making. However some experience in the following is important for this position:

• Demonstrable expertise in designing executing and optimising member engagement campaigns and automated user journeys.

• Proven ability to translate business goals (like retention and revenue growth) into targeted marketing strategies.

• Strong understanding of marketing governance and compliance particularly in managing large-scale segmented communications.

• Proficiency with a core member marketing automation platform (such as Braze or similar tools) to leverage data and build personalized experiences.

• Execution-oriented mindset with the ability to manage year-round campaign planning delivery and optimization in a fast-paced environment.

• Experience collaborating cross-functionally with teams like Client Success Sales or Product to align marketing efforts with overall business objectives.

Tip for candidates: If youre unsure whether to apply do. We know great people dont always tick every box.

Life at Unmind

We believe wellbeing and performance go hand-in-hand and we build our environment to support both.

A few highlights:

Private medical for you & your family

Equity in Unmind

Generous gender-neutral parental leave

25 days holiday birthday celebration days

Revive & Thrive Days company-wide Friday off monthly

Flexible working early Friday summers

Remote-first within the UK with monthly in-person meet-ups and access to a London co-working space

Annual learning budget learning leave

Free weekly therapy or coaching sessions

Wellbeing support via WellHub & Bippit

See all benefits on our Careers Page

Required Experience:

Manager