Senior) Brand Manager
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
The principle responsibility is to formulate marketing strategy and ensuring effective execution to meet specific organizational objectives for the assigned Eyecare and Neuroscience portfolio. The incumbent will be responsible for formulating promotional tactics KOL management new product launch forecast management and supporting the field staff in field communication.
Specific Duties
- Collaborate with cross functional teams to develop brand plans and drive brand strategy.
- Preparations of marketing plan and cycle plan for ethical channel and OTC channel.
- Ensure excellent execution of the plans with regular review and evaluation in response to market dynamics & competitive landscape.
- Align and transform Global & Regional brand strategies for local execution.
- Conceptualize & prepare necessary promotional materials in line with the marketing plan.
- Co-ordinate with the internal international marketing team the agency vendors and other suppliers for marketing materials and events
- Develop product differentiation messages and provide training on supporting in-field teams communication & customer engagement.
- Joint working with cross functional team for product training to the field staff and aligning with sales team for the use of marketing materials.
- Regular field visit for customer engagement KOL management and gather market intelligence in formulating promotional tactics
Qualifications :
- Degree in applicable discipline (Science / Marketing).
- Minimum of 3 years of experience in marketing from the pharmaceutical industry
- Experience in neuroscience is an advantage
- Assertive self-starter who possesses a high degree of self-confidence intellectual curiosity and demonstrates good executive presence
- Ability to successfully manage multiple tasks concurrently under aggressive timelines in a dynamic environment
- Must have good oral and written communication skills with the ability to interact effectively with all levels of management
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
