Manager Digital Marketing

Job Description

Job Purpose:

We are looking for a dynamic and strategic B2B marketing leader to build brand preference generate qualified demand and enable revenue growth across product categories customer segments and channels. This role will play a pivotal part in shaping the brand narrative driving top-of-funnel engagement enabling frontline sales and deepening customer relationships. This role requires strategic thinking creativity and strong business acumen to achieve the ambitious goals for the company.

Key Accountabilities & Supporting Actions

Brand Building

• Drive brand awareness preference and credibility among buyers sellers channel partners and internal stakeholders.
• Manage integrated media plans across ATL BTL and Digital optimizing spend for impact.
• Champion brand consistency across all touchpoints and lead external partners/agencies with strong ownership.

Demand Generation & Revenue Maximization

• Develop and own the growth marketing roadmap across digital and offline channels
• Design and execute multi-channel lead generation campaigns (Google Ads SEO account based marketing social media content WhatsApp email industry events database marketing etc.)
• Build high-performing funnels to drive top-of-funnel (TOFU) lead volume with a focus on lead quality
• Activate outbound outreach programs to engage high-potential customer databases and drive qualified lead generation.
• Enable the frontline teams (Sales Category Partnerships) with insights tools collateral content to become effective in Revenue maximization and conversions.
• Build programs to increase wallet share across existing customers through joint business plans active engagement with the decision makers and delivering a consistent brand experience.
• Build and manage Loyalty programs that drive sustainable and efficient customer acquisition and retention across all segments.

Channel Engagement

• Create innovative and efficient GTM plans across key accounts product categories and financial programs.

• Build partnerships with relevant trade bodies and local associations to expand influence and recall.

Digital Adoption & Platform Engagement

• Support product and technology teams to improve digital adoption and self-serve capabilities of our platform across various customer journeys like order placement fulfilment reconciliation feedback and repeat purchase.
• Increase the contribution of straight through and unassisted orders via the platform (Web m-web App)
• Build content hooks to engage with prospective customers Digital catalogs price alerts lead gen tools for customers industry insights and engagement programs.

Customer Experience

• Ensure consistent cohesive messaging across the entire customer journey from acquisition to loyalty.
• Monitor and drive NPS by using insights data feedback and competitive analysis to improve experience at each stage.

Qualifications & Skills

• 56 years of experience in growth marketing digital performance marketing or B2B demand generation
• Strong understanding of funnels lead scoring CAC CPL and attribution
• Proven experience in building executing and optimizing lead generation campaigns independently
• Expertise in tools like Google ads LinkedIn campaign manager Meta ads Google Analytics CRM platforms

Required Experience:

Manager