General Manager, Brand and Marketing (Automotive)

Shah Alam - Malaysia

Monthly Salary: MYR 25000 - 25000

Experience Required: 5years

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Overview:

We are seeking a strategic and forward-thinking General Manager Brand & Marketing to elevate overall brand visibility and strengthen market competitiveness. This role leads all brand marketing and lead-generation functions ensuring cohesive and impactful communication across ATL BTL and digital channels. The GM will oversee two key divisionsBrand Marketing (ATL & strategy) and Marketing Communications (BTL & digital)driving alignment performance and consistent brand execution across the organization.

Key Responsibilities:

Brand Strategy Leadership: Define manage and enhance overall brand value; develop and enforce brand guidelines; refine positioning to adapt to market needs.
Marketing Strategy Development: Formulate mid-term long-term and annual marketing plans; conduct market competitor and PEST analyses; evaluate and improve campaign effectiveness.
Lead Generation Ownership: Oversee the full lead funnel from awareness to Marketing Qualified Leads (MQLs); design integrated campaigns across ATL BTL and digital; optimize lead handover to Sales.
Integrated Marketing Communications (IMC): Align ATL BTL and digital channels; ensure consistent brand messaging and customer experience; manage websites landing pages and social platforms strategically.
Data-Driven Management: Set and monitor KPIs such as brand awareness NPS lead quality CPL and ROI; analyze customer behavior to optimize conversion rates (CRO); allocate marketing spend efficiently.
Team Leadership: Lead and develop the Brand Marketing and Marketing Communication teams; manage collaboration with agencies PR partners and digital vendors; drive talent development and cross-department integration.

Requirements

Proven experience in brand and marketing strategy (automotive or consumer goods preferred).
Expertise in ATL BTL and digital marketing integration.
Strong track record in lead generation CRO and ROI-driven decision making.
Excellent leadership communication and stakeholder management skills.
Fluent in English; proficiency in Malay and Chinese is a plus

Required Skills:

Marketing Branding Digital Marketing Leadership Planning Event Management

Overview: We are seeking a strategic and forward-thinking General Manager Brand & Marketing to elevate overall brand visibility and strengthen market competitiveness. This role leads all brand marketing and lead-generation functions ensuring cohesive and impactful communication across ATL BTL and di...

Overview:

Key Responsibilities:

Brand Strategy Leadership: Define manage and enhance overall brand value; develop and enforce brand guidelines; refine positioning to adapt to market needs.
Marketing Strategy Development: Formulate mid-term long-term and annual marketing plans; conduct market competitor and PEST analyses; evaluate and improve campaign effectiveness.
Lead Generation Ownership: Oversee the full lead funnel from awareness to Marketing Qualified Leads (MQLs); design integrated campaigns across ATL BTL and digital; optimize lead handover to Sales.
Integrated Marketing Communications (IMC): Align ATL BTL and digital channels; ensure consistent brand messaging and customer experience; manage websites landing pages and social platforms strategically.
Data-Driven Management: Set and monitor KPIs such as brand awareness NPS lead quality CPL and ROI; analyze customer behavior to optimize conversion rates (CRO); allocate marketing spend efficiently.
Team Leadership: Lead and develop the Brand Marketing and Marketing Communication teams; manage collaboration with agencies PR partners and digital vendors; drive talent development and cross-department integration.

Requirements

Proven experience in brand and marketing strategy (automotive or consumer goods preferred).
Expertise in ATL BTL and digital marketing integration.
Strong track record in lead generation CRO and ROI-driven decision making.
Excellent leadership communication and stakeholder management skills.
Fluent in English; proficiency in Malay and Chinese is a plus

Required Skills:

Marketing Branding Digital Marketing Leadership Planning Event Management