Head of Digital Marketing & Brands
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Job Location:
Kuala Lumpur - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
The Opportunity
Are you looking for a supportive collaborative workplace with great teams and inspiring leaders Youve come to the right place. Were looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you and the career below sounds exciting wed like to hear from you.
Position Responsibilities:
Inspire and lead a team of digital marketing brand and communication pros fostering a collaborative and innovative environment to drive success.
Develop and implement growth marketing strategies to drive customer acquisition and revenue growth. Utilize data-driven approaches to identify opportunities for scaling marketing efforts.
Become the go-to expert on all things brand and digital marketing related steering the ongoing development of these initiatives across the company.
Craft and execute dynamic digital marketing strategies that align with company goals covering SEO SEM social media email content marketing and more.
Plan execute and optimize data-driven digital marketing campaigns that hit the target and deliver measurable results.
Analyse campaign performance with analytics tools providing insightful reports to senior management and highlighting key metrics.
Develop and implement engaging digital content strategies for websites microsites and other platforms ensuring alignment with business objectives.
Stay ahead of the curve with the latest digital marketing trends and best practices advocating for fresh ideas to keep efforts innovative and effective within the brands tone and voice.
Exhibit a keen eye for creative design and provide feedback on brand-building conceptual and design work from internal creative teams and agency partners.
Think strategically to make appropriate brand decisions while executing tactics effectively.
Work seamlessly with cross-functional teams including marketing IT product and customer service and collaborate with external partners as needed to ensure projects move forward timely and accurately staying on budget and on strategy.
Oversee the planning and organization of corporate events such as corporate galas townhalls and conferences creating unique event engagement experiences and maintaining event NPS above 80 points.
Required Qualifications:
Proven working experience in Digital Marketing Branding and Communications with at least 10-12 years of experience.
Expertise in identifying target audiences and devising impactful campaigns.
A deep understanding of the full marketing mix including digital channels.
Knowledge and experience in MarTech.
Possess a creative mindset paired with a strong analytical skills
Data-driven thinking and a love for numbers.
Exceptional communication skills.
Up-to-date knowledge of the latest trends and marketing best practices.
When you join our team:
Well empower you to learn and grow the career you want.
Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team well support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Working Arrangement
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
