Marketing Manager

Singapore - Singapore

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About The Role

As a Marketing Manager at StraitsX you will play a key role in driving adoption shaping product positioning and ensuring go-to-market (GTM) success for our digital payment and stablecoin products. You will act as the bridge between product development marketing and salescrafting clear narratives launching new features and ensuring our value proposition resonates with industry stakeholders and institutional clients.

What You Will Do

Develop and refine clear differentiated product positioning and messaging for StraitsXs fintech offerings (e.g. digital payment APIs stablecoin solutions card products and on/off-ramp services).
Translate technical product capabilities into client-focused benefits for various target segments (B2B financial institutions).
Plan and execute GTM strategies for product launches updates and new features.
Collaborate with product growth and commercial teams to define target audiences value propositions and key success metrics.
Create launch plans campaign briefs and marketing collateral (e.g. decks landing pages one-pagers).
Develop sales enablement materials including product sheets FAQs case studies and demo scripts.
Track and analyze the performance of marketing initiatives using metrics such as adoption engagement and conversion rates.
Continuously optimize marketing strategies based on data and stakeholder feedback.
Partner closely with Product Managers Marketing Growth and Compliance teams to maintain consistent product narratives.
Collaborate with external stakeholdersincluding regulatory bodies institutional partners and ecosystem playerson cross-promotional initiatives.

What We Are Looking For

Bachelors degree in Marketing Business Communications or a related field.
Experience in product marketing preferably in fintech payments or blockchain.
Proven track record in developing and executing GTM strategies for B2B or API-driven products.
Strong understanding of fintech digital payments or stablecoin-related products.
Excellent communication storytelling and project management skills.
A data-driven mindset with the ability to turn insights into actionable recommendations.

Required Experience:

Manager

About The RoleAs a Marketing Manager at StraitsX you will play a key role in driving adoption shaping product positioning and ensuring go-to-market (GTM) success for our digital payment and stablecoin products. You will act as the bridge between product development marketing and salescrafting clear ...

About The Role

What You Will Do

Develop and refine clear differentiated product positioning and messaging for StraitsXs fintech offerings (e.g. digital payment APIs stablecoin solutions card products and on/off-ramp services).
Translate technical product capabilities into client-focused benefits for various target segments (B2B financial institutions).
Plan and execute GTM strategies for product launches updates and new features.
Collaborate with product growth and commercial teams to define target audiences value propositions and key success metrics.
Create launch plans campaign briefs and marketing collateral (e.g. decks landing pages one-pagers).
Develop sales enablement materials including product sheets FAQs case studies and demo scripts.
Track and analyze the performance of marketing initiatives using metrics such as adoption engagement and conversion rates.
Continuously optimize marketing strategies based on data and stakeholder feedback.
Partner closely with Product Managers Marketing Growth and Compliance teams to maintain consistent product narratives.
Collaborate with external stakeholdersincluding regulatory bodies institutional partners and ecosystem playerson cross-promotional initiatives.

What We Are Looking For

Bachelors degree in Marketing Business Communications or a related field.
Experience in product marketing preferably in fintech payments or blockchain.
Proven track record in developing and executing GTM strategies for B2B or API-driven products.
Strong understanding of fintech digital payments or stablecoin-related products.
Excellent communication storytelling and project management skills.
A data-driven mindset with the ability to turn insights into actionable recommendations.

Required Experience:

Manager