Associate Director, Performance Marketing

Razorpay is one of Indias leading full-stack financial technology companies powering the way businesses move manage and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision to simplify payments for Indian businesses weve since grown into a fintech powerhouse driving Indias digital payment revolution.

Razorpay powers millions of businesses with a smarter scalable stack that goes beyond transactions to help them truly build and grow.

From seamless checkouts to payroll automation across India Singapore and Malaysia weve been engineering a fintech ecosystem thats redefining how money moves across Asia and were just getting started.

Today that ecosystem supports everyone from early-stage startups to some of Indias largest enterprises enabling them to accept process and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180 billion in annualized transactions powering leading businesses like Airbnb Facebook WhatsApp Airtel CRED BookmyShow Zomato Swiggy Lenskart Mirae Asset Capital markets Indian Oil National Pension Scheme and over 100 of Indias unicorns. With strong roots in India and growing operations in Southeast Asia we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC Peak XV Partners (formerly Sequoia Capital India & SEA) Tiger Global Ribbit Capital Matrix Partners MasterCard and Salesforce Ventures having raised over $740 million to date. Strategic acquisitions including Ezetap (POS and offline payments) Curlec (Malaysia expansion) BillMe (digital invoicing) and POP (rewards-first UPI) along with earlier moves in fraud prevention payroll and lending have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay ownership is our oxygen you own what you build with no micromanagement or red tape just the runway to make your ideas fly. Learning is a lifestyle if youre curious youll feel at home here. People > Pedigree we hire for attitude hustle and hunger more than degrees. Transparency thrives over titles this is where interns question CXOs and CXOs say thank you. Guided by our values of Customer First Autonomy & Ownership Agility with Integrity Transparency Challenging the status quo and a strong belief that Razorpay grows with Razors youll be part of a 3000 strong team building not just products but the financial infrastructure of the future.

The Role:

Lead Razorpays digital performance and brand media charter across Display Video OTT CTV Programmatic and Social platforms. Drive high-value merchant acquisitions and brand equity through complex multi-channel campaigns. Champion AI-driven marketing workflows advanced measurement frameworks and cross-functional innovation to maximize ROI. Blend performance with storytelling to deliver both immediate business outcomes and long-term brand growth while building and mentoring a high-performing marketing team.

Key Roles & Responsibilities

• Lead Razorpays display & video marketing strategy across (IG YT LinkedIn OTT CTV programmatic channels & others) for both performance and brand objectives.
• Manage highly complex & multi-channel digital ads to maximize ROI while driving high value merchant acquisitions and brand awareness.
• Champion AI-driven marketing workflows building automations (not limited to n8n Zapier etc.) for targeting bidding optimization and reporting.
• Work cross-functionally with Product Business and Design teams to run high-impact full-funnel campaigns.
• Build mentor and lead a team of channel managers analysts and ad-ops specialists while managing agencies and external partners.
• Drive measurement excellence with advanced frameworks incrementality testing MMM MTA brand lift attention metrics.
• Establish AI-first playbooks as a builder in the first 6 months and then scale them into sustainable 10 growth engines
• Influence and partner with brand teams to develop video-first storytelling and ad variations that maximize impact across platforms.
• Constantly experiment with new formats channels and technologies to keep Razorpay ahead of digital marketing trends.
• Drive end-to-end integration of analytics attribution and data platforms ensuring razor-sharp insights and decision-making at scale
• Build strong strategic partnerships with platforms (Meta Google LinkedIn etc) to access innovations and unlock competitive advantage.

Mandatory Qualifications

• 810 years of deep performance marketing experience in high-growth startups (e-commerce fintech or similar).
• Proven track record of managing 1020 Cr monthly budgets across Meta YouTube OTT CTV affiliates and programmatic DSPs (DV360 The Trade Desk etc.).
• Hands-on expertise in AI workflows and prompt engineering building and deploying automations not just adopting tools.
• Strong foundation in advanced measurement frameworks (MMM MTA incrementality testing brand lift).
• Skilled in blending performance marketing with brand storytelling creating campaigns that deliver immediate results and long-term equity
• Experience in team leadership and vendor/agency management.
• Hustler mindset with strong bias for speed experimentation and ownership.
• Exposure to performance-driven influencer collaborations or creative strategy.