Digital Communications Manager Edmonton Public Library

Edmonton - Canada

Yearly Salary: $ 109497 - 136869

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

The Edmonton Public Library (EPL) is enhancing its Web Communications team and seeking a strategic collaborative and user-focused Digital Communications Manager to provide leadership to the web team strengthen our web and intranet presence and set a clear direction for the future.

Reporting to the Director Marketing Communications and Fund Development this one-year role balances strategic oversight with hands-on digital leadership. Youll lead EPLs two main digital platforms and the staff intranet and lead a collaborative high-performing team that includes a Digital Marketing Specialist and Web Content Administrator.

You will bring direction structure and strategy to EPLs digital ecosystem enhancing usability accessibility and information architecture and developing a multi-year roadmap for digital improvement and investment. Working closely with colleagues across Marketing and Communications IT and other business areas youll ensure EPLs digital tools deliver meaningful user-centered experiences for both internal and external audiences.

Key responsibilities include:

Lead and manage the digital communications team ensuring effective teamwork high standards of quality and strong organizational performance.
Provide guidance and mentorship to team members helping them prioritize work build skills and align with organizational goals.
Drive strategic leadership and oversee the day-to-day operations and governance of EPLs digital platforms ( and the staff intranet) ensuring strong usability accessibility information architecture design that deliver seamless user-centered digital experiences aligned with organizational goals.
Engage and collaborate with the broader Marketing and Communications team IT and other digital product owners to gather input align priorities strengthen collaboration and ensure EPLs digital ecosystem delivers a cohesive consistent experience for external users and staff alike.
Develop and maintain a digital communications roadmap grounded in current state analysis defining key priorities improvement areas and investment opportunities for and the staff intranet to advance organizational goals over the coming years.
Establish clear digital governance workflows and standards to improve consistency efficiency and accountability.
Use analytics and performance data to track results identify insights and guide continuous improvement in design content and user experience.
Lead the planning delivery and evaluation of digital communications projects from concept through to implementation.
Strengthen EPLs digital presence through improved site structure content organization and search performance (SEO) to enhance visibility and help users easily find the information and services they need.

Bachelors degree in communications digital media UX design information management or a related field.
A minimum of seven years of proven experience managing web projects and leading comprehensive digital communications in a complex muti-stakeholder environment.
At least three years of experience managing and mentoring staff.
Proven experience developing digital roadmaps and leading website redesign or migration projects in a complex environment.
Experience implementing and maintaining effective digital governance frameworks to ensure quality consistency and accountability across web platforms.
Strong understanding of UX principles accessibility standards (WCAG) and digital content strategy.
Expert knowledge of SEO analytics and performance measurement tools such as Google Analytics (GA4).

What You Bring:

Exceptional leadership team-building and managerial skills fostering a collaborative high-performing work environment.
Strong interpersonal coaching negotiation and consultation skills that help navigate diverse perspectives and build shared understanding.
A strategic and analytical mindset with the ability to use data and evidence to translate complex ideas into clear actionable steps that drive meaningful results.
A hands-on leader who is equally comfortable in setting direction at a high level or stepping in to support execution depending on project needs.
A self-starter with natural curiosity who looks for opportunities to improve the user journey and strengthen digital experiences taking initiative to propose solutions and follow through.
Thorough knowledge of web-based communication principles and best practices including web accessibility (WCAG) usability responsive design and search optimization (SEO).
Exceptional project management and organizational skills with a proven ability to define scope manage complexity and keep large digital initiatives moving forward.
Outstanding communication skills with a talent for translating technical concepts into clear engaging language that resonates with both technical and non-technical audiences.
A proven ability to build trust and cultivate strong relationships across teams departments and stakeholder groups ensuring alignment and collaboration across the organization.

Note: Satisfactory background screening is required for this position which includes a Criminal Record Check/Police Information Check.

Who we are:
The secret ingredient for making EPL a magical place is no secret at all; in fact its very simple: We share. We share stories ideas and experiences. We share with our customers our communities and ourselves. We are Edmontons largest lender of all manner of information and entertainment.

Pay Band: $109497 - $136869 (Annually)

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Required Experience:

Manager