Marketing Manager

1. Marketing Strategy & Planning

• Develop and execute marketing strategies to drive vehicle sales increase brand awareness and promote dealership services.
  
• Analyze market trends competitor activities and customer behavior to identify opportunities for growth.
  
• Plan and manage marketing campaigns including digital print outdoor and event-based initiatives.
  
• Set KPIs and budgets for marketing activities ensuring ROI tracking.
  

2. Brand Management

• Maintain and enhance the dealerships brand image and ensure consistency across all marketing channels.
  
• Implement brand campaigns aligned with the manufacturers guidelines (if franchise dealership).
  
• Develop promotional materials brochures videos and other content to attract potential customers.
  

3. Digital Marketing & Social Media

• Oversee the dealerships online presence including social media platforms website and online advertising.
  
• Execute search engine marketing (SEM) search engine optimization (SEO) and pay-per-click campaigns to generate leads.
  
• Monitor digital campaign performance and optimize for engagement conversions and ROI.
  

4. Event & Experiential Marketing

• Plan and manage showroom events product launches test-drive events and promotional roadshows.
  
• Collaborate with sales teams to execute customer engagement programs such as loyalty events trade-in promotions or referral campaigns.
  
• Coordinate participation in auto shows and community events to increase visibility.
  

5. Sales Support & Lead Generation

• Work closely with the sales team to create campaigns that generate qualified leads.
  
• Develop marketing collateral presentations and promotional tools to support sales efforts.
  
• Track and analyze campaign effectiveness in driving showroom traffic and sales.
  

6. Customer Relationship Management (CRM)

• Oversee CRM systems to maintain customer data track interactions and segment audiences for targeted campaigns.
  
• Design email marketing and remarketing campaigns for leads prospects and existing customers.
  
• Monitor customer feedback and reviews to improve marketing messaging and dealership reputation.
  

7. Partnerships & Vendor Management

• Manage relationships with advertising agencies media partners and promotional vendors.
  
• Negotiate contracts and ensure deliverables meet quality timing and budget requirements.
  
• Collaborate with automotive manufacturers for co-branded campaigns and dealer incentives.
  

8. Reporting & Analytics

• Track marketing metrics (lead generation campaign ROI engagement sales impact).
  
• Prepare monthly and quarterly marketing performance reports for management.
  
• Make data-driven recommendations to improve marketing effectiveness.
  

9. Leadership & Team Management

• Lead and manage the dealerships marketing team (if applicable).
  
• Coordinate with other departments especially sales aftersales and finance to align marketing initiatives.
  
• Train and mentor junior marketing staff or interns on dealership marketing processes.
  

Performance Metrics

• Increase in showroom traffic and test drives.
  
• Lead generation and conversion rates.
  
• ROI on marketing campaigns.
  
• Social media engagement and website traffic growth.
  
• Brand visibility and recognition in the local market.
  

Requirements

• Strong knowledge of automotive industry trends and customer behavior.
  
• Expertise in digital marketing traditional marketing and CRM tools.
  
• Analytical and data-driven decision-making skills.
  
• Strong communication leadership and project management abilities.
  
• Ability to coordinate multiple campaigns and events simultaneously.
  
• Creativity in advertising and brand promotion.