Marketing Manager

• Position:Marketing Manager Masala & Spices(B2B / B2C / D2C)
• Location:Davanagere Karnataka
• Experience Required:5 to 10 years
• Industry:FMCG / Food & Beverages / Spices & Masala Manufacturing
• Work Mode:Work from office

Note:Apply only if you are willing to relocate to Davanagere Karnataka and experience in D2C marketing is mandatory.

About Us: Chetan Foodsis a growing manufacturer of premiumMasala and Spice powders committed to bringing authentic flavors to kitchens across India and beyond. We are in an exciting growth phase and looking for adynamic Marketing Managerto lead ourB2B B2C and D2Cmarketing initiatives especially focusing onnew product launchesandbrand buildingin domestic and international :

Key Responsibilities:

• Develop and execute marketing strategiesfor B2B B2C and D2C channels to increase brand awareness and market share.
• Plan and implement new product launch campaigns- from market research to go-to-market strategy.
• Collaborate withsales production and distribution teamsto align marketing strategies with business goals.
• Coordinate with the sales team to implement regional campaigns and promotional offers.
• Drive in-store promotions branding and consumer engagement activities across retail outlets.
• Identifynew market opportunities partnerships and distribution channelsfor both domestic and export markets.
• Managebrand positioning packaging and promotional activitiesfor the product portfolio.
• Track and analyzemarketing ROI campaign performance and consumer insights.
• Manage marketing budgets effectively and ensure cost optimization.
• Supervise external agencies creative partners and digital teams for campaign execution.
• Build and nurture relationships withretailers distributors and online platformsfor product visibility and sales growth.

Required Skills & Qualifications:

• MBA/PGDM in Marketing or equivalent qualification.
• 510 years of experience inFMCG/Food & Beverages preferablySpices or related categories.
• Proven track record inB2B B2C and D2C marketing especially instartup environmentsornew brand launches.
• Strong understanding ofdigital marketing tools and analytics.
• Excellent communication negotiation and team leadership skills.
• Creative thinker with strong business acumen and execution skills.

Preferred Experience:

• Experience inlaunching new food or FMCG brandsfrom scratch.
• Familiarity withe-commerce platforms (Amazon Flipkart BigBasket etc.).
• Experience inchannel marketing and trade promotions.