Manager, Integrated Marketing Planning

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Hours:

Line of Business:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Integrated Marketing Planning team partners with our business units channels and marketing specialists to design world-class and award-winning marketing strategies and campaigns that drive shareholder value and client loyalty. Our team acts as leaders in all aspects of marketing leading strategies while ensuring TD brand is protected and delivered in the client experience.

Job Description

The Integrated Marketing Planning Manager TD Consumer Credit Cards Acquisition will lead the strategy development and execution of National Campaigns for a suite of proprietary and co-branded consumer cards to drive shopping and buying in alignment with business objectives. This role requires a strategic mindset creative and media expertise and the ability to manage a full-funnel integrated campaign. The Integrated Marketing Planning Manager will collaborate with partners across Marketing agencies and external partners designing and delivering innovative marketing campaigns which will include mass marketing channels across paid and owned tactics.

Reporting to the Senior Group Marketing Manager this role acts as a highly seasoned professional within their own area of specialty. Operating in Agile Framework as a Pod Owner the Integrated Marketing Planning Manager partners with key stakeholders to deliver complex consumer acquisition campaigns. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understand market and growth drivers as well as grow value propositions and proof points that further our competitive advantage and translate business strategies into marketing plans.

Key Accountabilities:

• Marketing Strategies and Plans:Understands market and growth drivers contributes to a vision of market channel and segment potential develops value propositions and proof points that further our competitive advantage and translates business strategies into marketing plans. Delivers integrated marketing programs that meet business and marketing strategies and understand the role of different media options and their impact on achieving marketing objectives.

• Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Interpret the industry environment recommend a course of action and best practices to improve products processes or services.

• Influencing and relationship management:Build and manage strong relationships with agencies business units marketing partners legal and compliance and other internal departments to deliver effective marketing programs.

• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI.

• Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive client experience and support the brand. Understand client journeys and support the business to deliver the brand through client experience.

• Builds Innovative Solutions:Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems.

• Budget and Project Management: Manage projects in the most effective way (on time on target on budget) from initiation to completion. Coordinate multi-functional teams and agency partners through the project. Track and manage budget against plan meeting all financial reporting requirements.

• Analysis and Problem Solving: Help to define the problem to solve engages stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action. Deliver and monitor results; analyze results and makes recommendations to maximize return on investment while evaluating effectiveness of in market activity.

Job Requirements

• Undergraduate degree orrelevant professional certifications designations or equivalentrequired

• 7 years relevant experience

• Experience leading marketing strategy in similar industry.

• Digital and mass marketing experience strategy and execution is ideal.

• Advanced knowledge of multiple marketing principles and disciplines strategy development consulting principles lines of businesses supported and product/customer markets and proven ability to drive business results.

• Innovative customer-obsessed mindset with strong financial acumen to advocate for customer advice and experience.

• A self-motivator with excellent organizational and communications skills to influence prioritize and multi-task in a collaborative or independent setting.

• Experienced in relationship management work collaboratively and build relationships across teams and functions including agency and internal partners.

• A self-motivator with excellent organizational and communications skills to prioritize and multi-task in a collaborative or independent setting.

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):