Coordinator, Influencer MarketingPR

COORDINATOR INFLUENCER MARKETING/PR

LUXURY MARKETING NEW YORK NEW YORK

COTY is looking for smart leaders who are fast and passionate.

The Coordinator Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work.

As our coordinator you will report to ourAssistant Manager of Influencer Marketing/Public Relationsand support the team in the development and execution of US press and influencer strategies for a portfolio skincare and fragrance brands to maximize press coverage social content and positive consumer engagement (Marc Jacobs Philosophy and Chloé). The position requires strong administrative and communications skills precise attention to detail creativity an aptitude for multi-tasking an innate sense of urgency and a keen interest in media and brand communications. The ideal candidate is an avidsocial media consumer who is in tune with digital trends and the influencers and competitive brands setting those position calls for a team-player and consummate professional with a positive attitude who will represent the department and brands in a positive light and serve as department ambassador both internally and externally communicating effectively on behalf of the team/brands.

Your main focus:

• PR Initiative Management & Execution
  • Manage multiple assignments simultaneously and prioritize with Assistant Managers while collaborating with other Coordinator(s) as needed.
  • Manage product send-outs product mailings including award submissions and influencer/press deliveries.
  • Maintain up-to-date media and influencer contact lists.
  • Liaise regularly with cross-functional teams for product launch updates.
  • Develop US-relevant pitching materials leveraging global toolkits by writing compelling yet concise product overviews
  • Build and foster relationships with junior editors and assistants
  • Represent the brand(s) and function at local and global events
• PR Results Reporting Analysis & Recommendations
  • Proactively monitor and record PR results monthly using Zinio DMR and supplemental Google searches.
  • Update placement trackers with pending confirmed and published press.
  • Manage monthly US press coverage reports with detailed analysis.
  • Recap and analyze press events influencer activations and initiatives.
• Influencer Reporting Analysis & Recommendations
  • Contribute to identification of US and brand-relevant influencers for paid and unpaid programming
  • Craft outreach emails and liaise with influencers/agents to secure opt-ins to unpaid mailings
  • Manage internal and external vendors to execute unpaid mailings in their entirety
  • Build and foster relationships with influencers and their agents
  • Represent the brand(s) and function at local and global events
  • Maintain influencer campaigns daily in influencer tracking platform(s)
  • Recap influencer activity and provide support in providing performance insights and recommendations.
• Business Processes & Forecasting
  • Forecast and order product press materials and assets via SAP/Ariba and with local IM teams.
  • Oversee product closet inventory for accuracy and organization.
  • Manage vendor relationships and timely payments through purchase orders.
• Team Support & Communication
  • Collaborate with the broader Influencer Marketing & PR team and cross functional departments
  • Communicate clearly and professionally on behalf of the department and brands.
  • Uphold Coty brand values and represent luxury brands with professionalism.

Working for Coty meansour people make us who we are. They are the brightest minds bringing innovative concepts to life. If youre someone unwilling to settle likes to envision larger possibilities accelerate learning and push boundaries wed love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity valuing diverse perspectives and backgrounds. Your ideas will count fostering a career where you can achieve more than you ever imagined.

The team consists of coordinator working closely together with Assistant Managers Manager Senior Manager and Directors across Luxury US Influencer Marketing & PR as well as several departments such as Marketing Global IM/PR Mailroom and Product Development. All your colleagues are collaborative detail-oriented creative and passionate about elevating our brands. The environment is fast-paced supportive and highly cross-functional with a strong culture of teamwork problem-solving and shared wins.

Wed love to see candidates who have:

Essential:

• Bachelors degree in Communications Marketing Public Relations or a related field.
• 1 years of professional experience in Public Relations Influencer Marketing Social Media or related fields.
• Strong organizational administrative and written/verbal communication skills with high attention to detail
• Interest in beauty media and influencer marketing industries
• Proven experience partnering effectively with cross-functional teams
• Shows initiative integrity dependability and a positive proactive attitude
• Able to commute to the NYC office daily
• Comfortable managing multiple tasks in a fast-paced environment with a proactive solution-oriented mindset while demonstrating adaptability strong problem-solving skills and resourcefulness; special skills required:
  • Strategic - Planning adaptation administration facilitation creativity problem analysis understanding timelines cultural awareness business intelligence inspiration collaboration industry knowledge detail oriented organized
  • Business - monitoring product knowledge account administration automated office systems multi-tasking follow-through analytical quantitative organizational detail-oriented time management
  • Creativity and Innovation - Creativity savvy originality brand understanding
  • Leadership and Personal - Motivating others initiative communication engaged integrity dependability flexibility agility tenacity passion resourceful proactive positive

Desirable:

• Experience working with beauty or lifestyle brands; prestige/luxury brand experience preferred
• Genuine interest in Marc Jacobs Philosophy and Chloé including their brand worlds aesthetics and consumer communities
• Prior experience assisting with events mailers or press/influencer send-outs
• Familiarity using Traackr SAP/Ariba DMR Zinio or similar reporting platforms
• Understanding of paid social usage rights and creator partnerships
• Understanding of the beauty press landscape with familiarity of print and digital outlets
• Interest in identifying rising talent or new creators within beauty and lifestyle
• Foundational understanding of analytics and performance metrics (EMV reach views UMV circulation editorial value etc.)

As our Coordinator this is unique role with a genuine opportunity to make an impact. Youll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Cotys global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

• Hourly Rate: $35.00-$40.00/hr

• Comprehensive health dental and vision benefits.
• Generous PTO and holiday schedule.
• Employee discounts across Cotys luxury portfolio.

RECRUITMENT PROCESS

1. Our recruiter will contact you.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.

Coty is one of the worlds largest beauty companies with an iconic portfolio of brands across fragrance color cosmetics skincare and body care. At Coty we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every youre the kind of person who refuses to settle if you want to think bigger learn faster and go further than you ever thought possible wed love to hear from you.

Coty is deeply committed to creating a more open inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

We offer equal employment opportunity to qualified individuals without regard to race religion color national origin age genderdisability sexual orientation gender identity gender expression marital status veteran status or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills abilities experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on thislinkto review the Notification of Equal Opportunity Rights poster

Español - Por favor haga unclicen el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

For additional information about Coty Inc. please visit Experience:

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