Job Overview
The Senior Channel Manager will oversee relationships with national distributors and regional dealers to drive product stocking sell-through performance new product roll-outs and clearance of slow-moving SKUs. The role also provides direct sales support to field offices by coordinating orders tracking arrivals and ensuring sales targets are consistently met.
Key Responsibilities
1. Distributor & Partner Management
Serve as the primary contact for national distributors and regional resellers.
Build strong commercial relationships through regular reviews alignment meetings and performance discussions.
2. Order Stock & Logistics Control
Monitor distributor purchase plans PO fulfilment and goods-in schedules.
Maintain healthy stock levels and manage safety stock rules replenishment cycles and SKU mix guidelines.
3. Sales Targeting & Execution
Translate company sales targets into distributor and territory-level targets.
Develop and implement channel promotions incentive schemes and price/protection policies to drive sell-through.
4. New Product Roll-out & Down-trade Distribution
Lead channel roll-out plans for new handsets and accessories ensuring on-shelf availability nationwide.
Implement differentiated down-trade strategies by city tiers and support local activation with marketing and merchandising teams.
5. Slow-moving Stock Management
Identify ageing inventory and execute clearance plans (bundles promotions buy-back return-to-factory).
Manage approvals for price changes and write-offs in line with company policy.
6. Field & Sales Support
Provide distributors and field teams with product briefings merchandising guidelines and sales scripts.
Support training roll-outs and in-store promotional execution.
7. Reporting & Analytics
Maintain channel dashboards covering orders inventory sell-through receivables promo ROI and dispatch tracking.
Present weekly and monthly performance insights with actionable recommendations.
8. Compliance & Risk Control
Enforce compliance with pricing policy outlet authorization anti-counterfeit standards and complaint management.
Partner with Finance to follow up on collections and manage debtor exposure.
Qualifications & Experience
Education: Degree in Marketing Supply Chain Business Administration or a related field.
Experience: Minimum of 5 years in channel or distributor management; at least 3 years in consumer electronics mobile devices or FMCG preferred.
Skills:
Strong commercial negotiation and relationship management skills.
Solid understanding of order-to-cash and inventory management processes.
Proficiency in data analysis Excel and basic BI dashboards.
Strong project management and cross-functional coordination abilities.
Experience designing channel promotions price protection and clearance schemes.
Languages: Fluent in English; Hausa or French is an advantage.
Traits: Results-driven resilient analytical and high integrity.
Mobility: Willing to travel frequently across Nigeria including secondary and rural locations.
IT Services and IT Consulting